Senior Director, Media Planning & P&L Lead

Adelphi Group; New York (NY); On-site; USD 120,000 - 210,000; Full time

Benefits offered by this job

Equity participation

Job summary

Omnicom’s Senior Director of Media Planning leads the planning practice, setting strategic standards and driving client outcomes through integrated, full-funnel thinking. You’ll own P&L for assigned accounts, mentor a team of planners, and champion a planning philosophy that moves the industry forward.

This leadership role shapes how the entire planning practice operates, partnering with senior leadership to evolve services and client value, while driving growth and excellence across the agency.

Qualifications

• 15+ years of media planning experience, with leadership of planning teams and P&L.
• Proven track record of leading integrated campaigns that drive brand and performance.
• Deep expertise across traditional, digital, social, programmatic channels.
• Strong understanding of media measurement, attribution, analytics, and effectiveness research.
• Demonstrated ability to develop talent and build high-performing teams.
• Experience leading new business development and shaping agency offerings.
• Proficiency with media planning and analytics tools; data-driven decision making.
• P&L management experience; comfortable owning revenue, margin, and profitability.

Responsibilities

• Strategic Practice Leadership: develop integrated media planning philosophy; set standards; build proprietary frameworks.
• Client & Account Leadership: own P&L for strategic accounts; lead executive-level strategy.
• Team & Talent Development: build and lead a high-performing planning team; mentor talent.
• Cross-Functional Leadership: partner with Creative, Insights, Analytics, and Commerce; embed planning in all work.
• Business Development & Growth: contribute to new business pitches; identify growth opportunities.

Job description

Omnicom’s Senior Director of Media Planning leads the planning practice, setting strategic standards and driving client outcomes through integrated, full-funnel thinking. You’ll own P&L for assigned accounts, mentor a team of planners, and champion a planning philosophy that moves the industry forward.

This leadership role shapes how the entire planning practice operates, partnering with senior leadership to evolve services and client value, while driving growth and excellence across the agency.