Director, Integrated Creator Strategy for Luxury Brands

Publicis Groupe; New York (NY); On-site; USD 107,000 - 146,000; Full time

Job summary

Publicis Groupe in New York City seeks a Director, Integrated Strategy to lead integrated creator programs for luxury brands. You will partner with Brand Leads, oversee multiple workstreams, and translate brand priorities into creator-first strategies that drive awareness, engagement, and conversion.

This NYC-based role requires hands-on senior leadership, client service excellence, and the ability to blend data with creative thinking across paid media, PR, and affiliate channels.

Qualifications

• 7-10+ years in influencer/creator marketing, social/digital strategy, with luxury brand exp.
• Minimum of 3 years of direct-management experience.
• Deep understanding of creator ecosystems and major platforms (TikTok, Meta, YouTube).
• Hands-on experience with influencer marketing platforms and social listening/analytics tools.
• Proven success translating marketing objectives for luxury brands into measurable programs.
• Strong relationship management, collaboration with peers, and multi-workstream leadership.

Responsibilities

• Serve as the main point of contact for Brand Client(s) across creator programs.
• Provide exceptional client service and white-glove experience.
• Lead strategic A&I planning and client briefs with cross-functional teams.
• Oversee multiple workstreams, ensuring excellence and cross-functional collaboration.
• Translate brand priorities into actionable creator-first strategies driving awareness and conversion.
• Develop integrated creator strategy including creator mix and content direction.
• Translate reporting into insights and strategic recommendations tied to KPIs.
• Provide data-informed recommendations to evolve creator strategy.
• Maintain expert knowledge of creator culture and beauty space.
• Collaborate with Division Lead to ensure executional excellence and thought leadership.
• Manage and mentor team to grow the next generation of leaders.
• NYC-based role with in-person meetings 1-2 times per week.

Skills

Influencer marketing

Strategy

Luxury brands

Team leadership

Creativity

Client management

Communication

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Buffer

Power BI

Tableau

Infegy

Comscore

Shareablee

Job description

Publicis Groupe in New York City seeks a Director, Integrated Strategy to lead integrated creator programs for luxury brands. You will partner with Brand Leads, oversee multiple workstreams, and translate brand priorities into creator-first strategies that drive awareness, engagement, and conversion.

This NYC-based role requires hands-on senior leadership, client service excellence, and the ability to blend data with creative thinking across paid media, PR, and affiliate channels.