Director, Insights & Brand Strategy

Femtech Insider Ltd.; Miami (FL); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Generous paid time off

Learning & development opportunities

Dog friendly office

Job summary

Femtech Insider Ltd. is looking for a Director, Insights based in Miami, FL, to lead the insights function. This role focuses on developing the insights strategy to drive brand growth and innovation while collaborating with cross-functional teams.

The ideal candidate will have over 10 years of CPG insights expertise, strong analytical and storytelling skills, and the ability to influence strategic decisions.

Frida offers a robust benefit package including health care, 401(k) matching, and a dog-friendly office atmosphere.

Qualifications

• 10+ years of experience in Consumer Insights or Brand Management.
• Experience with qualitative and quantitative research.
• Strong presentation and communication skills.

Responsibilities

• Establish and lead Frida's Insights function.
• Develop consumer and brand insights strategy.
• Design qualitative and quantitative research initiatives.

Skills

Consumer insights expertise

Data-driven storytelling

Research methodologies

Analytical skills

Collaboration skills

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Nielsen

Circana

Job description

Femtech Insider Ltd. is looking for a Director, Insights based in Miami, FL, to lead the insights function. This role focuses on developing the insights strategy to drive brand growth and innovation while collaborating with cross-functional teams.

The ideal candidate will have over 10 years of CPG insights expertise, strong analytical and storytelling skills, and the ability to influence strategic decisions.

Frida offers a robust benefit package including health care, 401(k) matching, and a dog-friendly office atmosphere.