Director, Influencer Strategy & Analytics

Publicis Groupe; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking a Director, Strategy & Analytics to lead insight-driven influencer strategies for select agency accounts. You will partner with teams to build brand-level, integrated creator programs and act as a trusted strategic advisor to clients and agencies, translating data into impactful narratives and business outcomes.

You will champion creator/brand insights, manage day-to-day relationships, and guide teams through ambiguity, delivering measurable results and value across

Qualifications

• 8+ years of experience across influencer, media, digital, or brand strategy in agency or consultancy contexts.
• Strong ability to translate data into actionable business narratives and insights.
• Experience leading client-facing teams and strategic initiatives across multiple campaigns.

Responsibilities

• Serve as a senior point of contact for Agency clients across creator programs, ensuring alignment and excellence.
• Translate reporting into actionable insights and strategic recommendations tied to KPIs.
• Lead cross-functional teams to connect culture insights with business objectives and drive impact.
• Maintain knowledge of creator economy trends to inform client strategies and recommendations.
• Guide teams in turning data into clear narratives to move clients from insight to action.
• Support pitches and innovation planning to demonstrate data-driven influence.

Skills

Influencer marketing

Strategy

Data storytelling

Client leadership

Cross-functional collaboration

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Pulsar

Quid

Infegy

Brandwatch

GWI

Demographics Pro

Mintel

eMarketer

Job description

Publicis Groupe is seeking a Director, Strategy & Analytics to lead insight-driven influencer strategies for select agency accounts. You will partner with teams to build brand-level, integrated creator programs and act as a trusted strategic advisor to clients and agencies, translating data into impactful narratives and business outcomes.

You will champion creator/brand insights, manage day-to-day relationships, and guide teams through ambiguity, delivering measurable results and value across