Director, Influencer Strategy & Analytics

Publicis Groupe ANZ; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Influential, a leading AI social data and influencer marketing company, seeks a Director, Strategy & Analytics to lead insight-led thinking and strategic rigor across select agency accounts. You will partner with teams to build brand-level influencer strategies and manage day-to-day relationships with clients.

You’ll translate data into actionable insights, shape influencer programs, and guide teams to connect culture with business objectives, driving impact for Fortune 500 brands.

Qualifications

• 8+ years of experience across influencer, media, digital, or brand strategy.
• Strong ability to translate data into compelling business stories.
• Hands-on experience with influencer/creator platforms (Captiv8, Traackr, CreatorIQ, Tagger).
• Proven success translating marketing objectives into influencer programs that deliver measurable business results.
• Excellent communication and ability to manage multiple fast-moving workstreams.

Responsibilities

• Serve as a senior point of contact for Agency clients across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
• Ensure creator strategies ladder to audience insights, content trends, and performance metrics driving brand goals.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Maintain an understanding of the creator and cultural landscapes, with the ability to bring a proactive POV to the client and internal teams on where the creator economy is heading.
• Bridge the gap between strategy, creative, and creator, ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
• Support key initiatives, pitches, and innovation planning that showcase the power of data-driven influence.
• Guide a team in turning data into clear narratives that move clients from insight to action.

Skills

Influencer Marketing

Strategy

Integrated Marketing

Data storytelling

Job description

Influential, a leading AI social data and influencer marketing company, seeks a Director, Strategy & Analytics to lead insight-led thinking and strategic rigor across select agency accounts. You will partner with teams to build brand-level influencer strategies and manage day-to-day relationships with clients.

You’ll translate data into actionable insights, shape influencer programs, and guide teams to connect culture with business objectives, driving impact for Fortune 500 brands.