Director, In-Store Marketing & Customer Experience

Under Armour, Inc.; Baltimore (MD); Hybrid; USD 165,000 - 220,000; Full time

Benefits offered by this job

Paid volunteer days

UA Merchandise Discounts

Competitive 401(k) match

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour, Inc. seeks a Director, AMS In-Store Marketing to lead strategy, execution and optimization of in-store campaigns, POS communications and activations across UA DTC and Wholesale channels.

This role oversees campaigns, point-of-sale communication and promotional activations, ensuring brand standards and consistent, premium execution. You will partner with Merchandising, Visual Merchandising, Operations, Retail, Sales, Brand & Channel Marketing, Creative and Vendor Partners to

Qualifications

• Bachelor's degree with 12 years of relevant experience or Master's with 10 years of relevant experience.
• Retail Marketing background with proven track record of growing retail businesses.
• Collaborative, solutions focused, organized and deadline driven in a fast-changing environment.

Responsibilities

• Lead the development and execution of in-store marketing strategies across Americas retail fleet.
• Align in-store initiatives with commercial objectives, seasonal priorities and consumer insights.
• Ensure premium, customer-centric brand experiences across all retail environments.
• Optimize marketing investments, processes, and cross-functional planning for efficiency and impact.
• Partner with Marketing, Merchandising, Creative, Retail, and Operations to drive alignment and accountability.

Skills

Retail Marketing

Team leadership

Cross-functional collaboration

Strategic planning

Problem solving

Communication

Education

Bachelor's degree with 12 years of relevant experience

Master's degree with 10 years of relevant experience

16 years of relevant work experience without degree

Job description

Under Armour, Inc. seeks a Director, AMS In-Store Marketing to lead strategy, execution and optimization of in-store campaigns, POS communications and activations across UA DTC and Wholesale channels.

This role oversees campaigns, point-of-sale communication and promotional activations, ensuring brand standards and consistent, premium execution. You will partner with Merchandising, Visual Merchandising, Operations, Retail, Sales, Brand & Channel Marketing, Creative and Vendor Partners to