Director, HCP Marketing - Remote Omnichannel Leader

Otsuka America Pharmaceutical Inc.; Topeka (KS); Remote; USD 150,000 - 190,000; Full time

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to drive engagement among healthcare providers for CNS and related therapies. You will shape omnichannel strategies, develop promotional tools, and lead cross-functional teams across medical, regulatory, and commercial operations.

The role emphasizes evidence-based brand messaging, market insights, and budget stewardship to optimize ROI while expanding access and awareness across the US physician community.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience with focus on HCP engagement, omnichannel marketing, or field sales enablement.
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred.
• Proven ability to develop and execute HCP engagement strategies including non-personal promotion (NPP), field support, and speaker programs.
• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics.
• Strong analytical skills with ability to leverage data and insights to refine marketing execution.
• Demonstrated ability to plan and manage large investments and marketing budgets to optimize ROI.
• Excellent collaboration and communication skills in a cross-functional environment.

Responsibilities

• HCP Marketing Strategy & Execution: Develop and execute a comprehensive HCP engagement strategy aligned with brand objectives.
• Omnichannel & Non-Personal Promotion (NPP): Lead the omnichannel strategy integrating digital, NPP, and personal engagement.
• HCP Engagement & Field Enablement: Create promotional tools, messaging, and training for the field team.
• KOL Engagement & Speaker Programs: Partner with medical and sales to engage key opinion leaders and manage congress presence.
• Market Insights & Competitive Intelligence: Use market research and insights to adapt strategies.
• Brand Positioning & Messaging: Ensure differentiated, evidence-based messaging for HCPs.
• Market Access Pull Through: Develop access strategies including reimbursement support and formulary positioning.
• Cross-Functional Leadership: Collaborate with medical, regulatory, and commercial ops for compliant execution.
• Performance Measurement & Optimization: Track KPIs and optimize promotional investments.
• Budget & Resource Management: Oversee budgets to maximize ROI.

Skills

HCP marketing

Omnichannel marketing

Cross-functional collaboration

Budget management

Vendor management

KOL engagement

Data-driven insights

Education

Bachelor’s degree in Business/Marketing or related field

MBA preferred

Tools

CRM systems

Market research tools

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to drive engagement among healthcare providers for CNS and related therapies. You will shape omnichannel strategies, develop promotional tools, and lead cross-functional teams across medical, regulatory, and commercial operations.

The role emphasizes evidence-based brand messaging, market insights, and budget stewardship to optimize ROI while expanding access and awareness across the US physician community.