Strategic Brand Director - HCP Engagement (Rare Neurology)

Otsuka Pharmaceutical Co., Ltd; United States; Hybride; USD 186 000 - 279 000; Plein temps

Résumé du poste

Otsuka Pharmaceutical Co., Ltd in the United States seeks a Director of U.S. Brand Strategy & HCP Engagement to lead the integrated annual brand plan and branded HCP strategy, ensuring pre-approval readiness and compliant messaging.

You will own launch assets, cross-functional collaboration, and omnichannel execution post-approval, guiding field tools, digital experiences, and congress strategies while incorporating market insights and patient outcomes.

Qualifications

• 10–12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, access, and market analysis.
• Proven pre-launch and launch leadership, including brand building in advance of approval and within pre-approval promotional boundaries.
• MBA or relevant graduate degree preferred.

Responsabilités

• Lead development of brand strategy and launch readiness pre-approval.
• Oversee branded HCP execution across channels post-approval.
• Manage agency direction and cross-functional launch planning.
• Drive omnichannel integration and performance analytics.

Connaissances

HCP marketing

New product launches

Market analysis

Leadership

Communication

Business partnering

Strategic thinking

Travel willingness

Formation

MBA or relevant graduate degree

Outils

Forecasting

Market research

Agency management

Description du poste

Otsuka Pharmaceutical Co., Ltd in the United States seeks a Director of U.S. Brand Strategy & HCP Engagement to lead the integrated annual brand plan and branded HCP strategy, ensuring pre-approval readiness and compliant messaging.

You will own launch assets, cross-functional collaboration, and omnichannel execution post-approval, guiding field tools, digital experiences, and congress strategies while incorporating market insights and patient outcomes.