Remote Director, HCP Marketing & Omnichannel

Otsuka America Pharmaceutical Inc.; Montpelier (VT); Remoto; USD 180.000 - 240.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive healthcare benefits

Retirement plan with match

Paid time off and holidays

Remote-friendly work options

Descrizione del lavoro

Otsuka America Pharmaceutical, Inc. is seeking a Director of HCP Marketing to develop and execute a comprehensive HCP engagement strategy across CTN, AAD, and MDD/PTSD programs.

You will lead omnichannel promotion, KOL programs, and field enablement, partnering with medical, regulatory, and commercial teams to align strategic priorities. You will leverage market insights to differentiate brand messaging, drive ROI, and manage market access pull-through initiatives, including payer strategies and

Competenze

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience with HCP engagement.
• Experience in CNS/psychiatry/neurology preferred.
• Proven ability to lead omnichannel marketing and KOL programs.
• Strong analytical skills and ability to manage large budgets.

Mansioni

• Develop and execute an HCP engagement strategy aligned with brand goals.
• Lead omnichannel strategy, including NPP and personal engagement.
• Create promotional tools and training to empower the field team.
• Identify and engage key opinion leaders and manage speaker programs.
• Utilize market insights and competitive intelligence to adjust tactics.
• Ensure differentiated, evidence-based brand messaging for HCPs.
• Develop market access pull-through strategies integrated with promotion.
• Collaborate cross-functionally to ensure compliant execution.
• Establish KPIs to measure effectiveness and optimize ROI.
• Oversee budgets and resource allocation for marketing investments.

Conoscenze

HCP engagement

Omnichannel marketing

Brand messaging

Cross-functional leadership

Budget management

Analytics & insights

KOL engagement

Formazione

Bachelor’s degree in Business/Marketing

MBA preferred

Descrizione del lavoro

Otsuka America Pharmaceutical, Inc. is seeking a Director of HCP Marketing to develop and execute a comprehensive HCP engagement strategy across CTN, AAD, and MDD/PTSD programs.

You will lead omnichannel promotion, KOL programs, and field enablement, partnering with medical, regulatory, and commercial teams to align strategic priorities. You will leverage market insights to differentiate brand messaging, drive ROI, and manage market access pull-through initiatives, including payer strategies and