Director, GTM Enablement & Sales Readiness

Stord, Inc.; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

Stord, Inc. is seeking a Director of GTM Enablement to build and run all enablement programs for the GTM organization, partnering with Sales, Account Management, and Solutions Consulting.

The role focuses on ramp-time, content, and training delivery to support verticalized sales motion and the Commerce Product Suite expansion. The position requires 5+ years in Sales Enablement at a B2B company, fluency with enablement platforms, and experience scaling programs.

Qualifications

• Bachelor's degree or equivalent in business, communications, or related field.
• 5+ years in Sales Enablement at a B2B company.
• Hands-on fluency with enablement platforms (Highspot, Seismic, Gong).
• AI-native: comfortable using AI tools to build training content and tracking.

Responsibilities

• Design and run a GTM new-hire bootcamp with ramp benchmarks and ongoing training calendar.
• Design and administer a certification program and build playbooks, battlecards, and a content library.

Skills

Sales Enablement

AI tooling

Content management

Training design

Education

Bachelor's degree or equivalent

Tools

Highspot

Seismic

Gong

Job description

Stord, Inc. is seeking a Director of GTM Enablement to build and run all enablement programs for the GTM organization, partnering with Sales, Account Management, and Solutions Consulting.

The role focuses on ramp-time, content, and training delivery to support verticalized sales motion and the Commerce Product Suite expansion. The position requires 5+ years in Sales Enablement at a B2B company, fluency with enablement platforms, and experience scaling programs.