Director, GTM Enablement

Stord, Inc.; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

Stord, Inc. is seeking a Director of GTM Enablement to build and run all enablement programs for the GTM organization, partnering with Sales, Account Management, and Solutions Consulting.

The role focuses on ramp-time, content, and training delivery to support verticalized sales motion and the Commerce Product Suite expansion. The position requires 5+ years in Sales Enablement at a B2B company, fluency with enablement platforms, and experience scaling programs.

Qualifications

• Bachelor's degree or equivalent in business, communications, or related field.
• 5+ years in Sales Enablement at a B2B company.
• Hands-on fluency with enablement platforms (Highspot, Seismic, Gong).
• AI-native: comfortable using AI tools to build training content and tracking.

Responsibilities

• Design and run a GTM new-hire bootcamp with ramp benchmarks and ongoing training calendar.
• Design and administer a certification program and build playbooks, battlecards, and a content library.

Skills

Sales Enablement

AI tooling

Content management

Training design

Education

Bachelor's degree or equivalent

Tools

Highspot

Seismic

Gong

Job description

ABOUT STORD Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission. By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale. With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord’s end‑to‑end commerce solutions combine best‑in‑class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order. Hundreds of leading DTC and B2B companies like True Classic, Native, Seed Health, goodr, Sundays for Dogs, and more trust Stord to deliver industry‑leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top‑tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures.

The Director of GTM Enablement is focused on building and running everything it takes to get Stord's GTM team including Partners, market‑ready — including new‑hire bootcamp, ongoing training, certifications, and the playbooks and content that support the verticalized sales motion, the Account Management renewal/expansion mandate, and the Commerce Product Suite expansion sale. This role is a cornerstone of Stord's Long Range Plan: as the company verticalizes and scales, every seller and marketer, and partner needs to be equipped to win. The Director of GTM Enablement partners closely with Sales leadership, Account Management leadership, and Solutions Consulting/SE, and Product Marketing and reports to the VP of GTM Strategy & Operations.

What You’ll Do

• New-Hire Bootcamp & Ongoing Training: Design and run a GTM new‑hire bootcamp — sales‑heavy but structured to onboard AMs and SEs as those functions scale; own ramp‑time benchmarks and ensure new hires are productive faster as the org verticalizes; build and maintain the ongoing training calendar for all GTM members covering new Commerce Product Suite releases (Engage, Resolve, Protect, Unbox, Renew), process changes, and vertical‑specific selling skills — with content sellers actually use day‑to‑day
• Certifications, Playbooks & Sales Readiness: Design and administer a certification program tying readiness gates to product knowledge, vertical positioning, and sales methodology; build and maintain playbooks, battlecards, and a content library supporting the verticalized sales motion, the AM dual renewal/expansion mandate, and the Commerce Suite expansion play; own message‑market fit training, objection handling, and competitive positioning; track ramp time, certification completion, and content adoption — report enablement ROI tied to seller performance outcomes, not just activity metrics

Basic Qualifications

• Bachelor's degree or equivalent experience in business, communications, or a related field
• 5+ years in Sales Enablement, with direct experience building or scaling a program (not just running an existing one) at a B2B company
• Hands‑on fluency with modern enablement platforms (Highspot, Seismic, Gong, or equivalent) for content management, call coaching, and readiness tracking
• AI‑native: comfortable using AI tools to build training content, personalize onboarding paths, and automate certification tracking — and to help sellers use AI in their own workflow
• Bonus Points: Experience with organizations with new business (hunter) and installed base (farmer) teams
• Comfort working in fast paced environments
• Builder mentality
• Familiarity with supply chain, logistics, or e‑commerce verticals; experience with vertical‑organized teams

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Stord participates in E‑verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.