Director, Growth Marketing

Ladders; United States; Remote; USD 135,000 - 160,000; Full time

Benefits offered by this job

Medical premiums paid

LinkedIn Learning access

401(k) with match

Flexible PTO

Calm subscription

Annual company retreat

Job summary

Ladders is seeking a Director of Growth Marketing to own enterprise demand creation and pipeline growth. This remote role partners with Sales, builds scalable programs, and leads cross-functional go-to-market execution using data-driven experimentation.

The role requires building growth capabilities from the ground up, including automation and ABM, with executive-level alignment on investment decisions. Location is remote with US scope.

Qualifications

• 8+ years of experience in B2B SaaS demand generation or growth marketing targeting enterprise buying groups.
• Experience building agentic workflows using Claude, Clay, n8n, or similar tools.
• Proven track record of generating pipeline through events, partnerships, and customer advocacy.
• Experience leading multi-channel go-to-market campaigns in collaboration with Sales teams.
• Experience establishing a growth function from the ground up without a pre-existing playbook.
• Strong leadership skills with the ability to engage and challenge executives.
• Expertise in mapping pipeline dependencies and ensuring necessary components are in place before investment.
• Demonstrated success in enterprise account-based marketing (ABM) with iterative improvements.

Responsibilities

• Own and track quarterly qualified pipeline targets, adjusting strategy based on leading indicators.
• Build and manage automated growth workflows using Claude, Clay, n8n, or similar tools.
• Create demand through events, partnerships, and original research, measuring engagement and pipeline outcomes.
• Lead account-based marketing initiatives and coordinate with Sales on targeted plays.
• Execute multi-channel go-to-market campaigns across teams and channels.
• Improve conversion rates from initial engagement to qualified opportunities through testing and optimization.
• Oversee external paid media spend, ensuring efficient targeting of priority accounts.
• Manage and coach the Sales Development Representative, aligning on definitions of qualified opportunities.
• Launch major programs with clear hypotheses and tracking plans, then share results with the team.

Skills

Growth marketing

B2B SaaS

Executive leadership

Multi-channel campaigns

Data-driven experimentation

ABM

Pipeline mapping

Tools

Claude

Clay

n8n

Job description

For our client, we are seeking a Director, Growth Marketing to join the team of a leader in the Enterprise Technology space.

This role will own enterprise demand creation and pipeline growth, with a strong focus on building scalable programs that move target accounts from initial engagement to qualified opportunity. You will partner closely with Sales, manage cross-functional go-to-market execution, and use data-driven experimentation to improve conversion and pipeline quality. The position also requires building new growth capabilities from the ground up, including automation, account-based marketing, and executive-level alignment on investment decisions.

Location: Remote

Compensation: $135,000 – $160,000 annually

Responsibilities

• Own and track quarterly qualified pipeline targets, adjusting strategy based on leading indicators
• Build and manage automated growth workflows using Claude, Clay, n8n, or similar tools
• Create demand through events, partnerships, and original research, measuring engagement and pipeline outcomes
• Lead account-based marketing initiatives and coordinate with Sales on targeted plays
• Execute multi-channel go-to-market campaigns across teams and channels
• Improve conversion rates from initial engagement to qualified opportunities through testing and optimization
• Oversee external paid media spend, ensuring efficient targeting of priority accounts
• Manage and coach the Sales Development Representative, aligning on definitions of qualified opportunities
• Launch major programs with clear hypotheses and tracking plans, then share results with the team

Qualifications

• 8+ years of experience in B2B SaaS demand generation or growth marketing targeting enterprise buying groups
• Experience building agentic workflows using Claude, Clay, n8n, or similar tools
• Proven track record of generating pipeline through events, partnerships, and customer advocacy
• Experience leading multi-channel go-to-market campaigns in collaboration with Sales teams
• Experience establishing a growth function from the ground up without a pre-existing playbook
• Strong leadership skills with the ability to engage and challenge executives
• Expertise in mapping pipeline dependencies and ensuring necessary components are in place before investment
• Demonstrated success in enterprise account-based marketing (ABM) with iterative improvements

Benefits

• 100% of employee premiums for selected medical, dental, and vision plans
• Access to LinkedIn Learning for professional development
• 401(k) plan with matching contributions for U.S. employees
• Flexible paid time off (PTO) policy
• Subscription to Calm for mental wellness
• Annual company retreat for team building and engagement

Our client is an equal opportunity employer.