Director of Account Based Marketing

Ladders; United States; Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Remote work options

401(k) plan with employer matching

Generous PTO and volunteer time off

Job summary

Ladders is seeking a Director of Account Based Marketing to lead ABM strategy and execution across a portfolio of B2B clients. The role requires strong client-facing leadership and the ability to translate complex ABM concepts into actionable plans that drive pipeline and revenue.

Remote position with a compensation range of $125,000 – $150,000 annually. You will partner with strategy, media, content, and revenue teams to deliver integrated programs and measurable outcomes.

Qualifications

• 7+ years in B2B marketing strategy or ABM.
• Experience leading end-to-end ABM programs for enterprise clients.
• Strong client-facing presentation and stakeholder management.

Responsibilities

• Own the ABM strategy and execution for a B2B client portfolio.
• Serve as the primary ABM expert and liaison with strategy and ABM teams.
• Develop ABM audits, playbooks, and GTM plans in collaboration with client strategy.
• Architect ABM platform implementations, with a focus on data integration and analytics workflows.
• Convert intent data into account tiering and campaign triggers for media and content teams.
• Facilitate collaboration across teams to ensure cohesive ABM campaigns.
• Identify and implement efficiency improvements within ABM delivery.
• Guide complex GTM and ABM strategies in collaboration with revenue teams.
• Use AI to optimize ABM processes and performance reporting.
• Support ABM measurement and reporting frameworks tied to pipeline and revenue.
• Deliver presentations on ABM strategy and results directly to clients.
• Mentor strategy and ABM team members on methodologies and platform use.

Skills

ABM strategy

Executive communication

Cross-functional leadership

Campaign analytics

Strategic planning

Project management

Tools

6sense

Demandbase

Salesforce

Marketo

HubSpot

Job description

For our client, we are seeking a Director of Account Based Marketing to join the team of a leader in the Enterprise Technology space.

This role will lead the strategy and execution of account-based marketing programs across a portfolio of B2B clients. You will serve as the internal ABM subject matter expert, partnering closely with strategy, media, content, and revenue teams to build integrated programs that drive pipeline and revenue impact. The position also requires strong client-facing leadership, with responsibility for translating complex ABM concepts into actionable plans, measurable outcomes, and clear presentations.

Location: Remote

Compensation: $125,000 – $150,000 annually

Responsibilities

• Own the ABM strategy and execution for a B2B client portfolio
• Serve as the primary ABM expert and liaison with strategy and ABM teams
• Develop ABM audits, playbooks, and GTM plans in collaboration with client strategy
• Architect ABM platform implementations, with a focus on data integration and analytics workflows
• Convert intent data into account tiering and campaign triggers for media and content teams
• Facilitate collaboration across teams to ensure cohesive ABM campaigns
• Identify and implement efficiency improvements within ABM delivery
• Guide complex GTM and ABM strategies in collaboration with revenue teams
• Use AI to optimize ABM processes and performance reporting
• Support ABM measurement and reporting frameworks tied to pipeline and revenue
• Deliver presentations on ABM strategy and results directly to clients
• Mentor strategy and ABM team members on methodologies and platform use

Qualifications

• Hands-on experience with 6Sense, Demandbase, or similar ABM and intent data platforms
• 7+ years of experience in B2B marketing strategy or ABM, managing end-to-end account-based programs
• Strategic knowledge of B2B martech tools such as Salesforce, Marketo, and HubSpot, including ABM integrations
• Deep understanding of intent data, predictive scoring, and account tiering across channels
• Strong project management skills with the ability to juggle multiple client ABM programs simultaneously
• Excellent client-facing skills, including the ability to present strategies and facilitate discussions effectively
• Collaborative mindset with experience leading cross-functional teams without direct authority

Benefits

• Base salary plus commission opportunities
• Comprehensive Medical, Dental, and Vision insurance with up to 100% employer contribution for employee premiums
• 401(k) plan with 4% employer matching
• Unlimited Time Off starting from day one
• Up to 4 hours quarterly for paid Volunteer Time Off (VTO)
• Flexible work environment: remote, in-office, or hybrid
• One-time $100 Work From Home stipend in the first paycheck
• Employee Assistance Program (EAP)
• 12 national holidays plus 2 mental health recharge days annually
• Opportunities for career growth and leadership within a growing firm
• Ongoing personal and professional development programs
• Quarterly awards and recognition for exceptional performance
• Involvement in DEI initiatives

Our client is an equal opportunity employer.