Director, Growth Marketing

Ladders; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Opportunity to lead growth marketing

Cross-functional collaboration

Career advancement potential

Access to AI tools

Impactful work contributing to growth

Job summary

Our client is seeking a Director of Growth Marketing to lead the growth engine in a fast-moving fintech-like environment. The role focuses on demand generation, conversion optimization, and scalable channel expansion to improve acquisition economics and customer growth.

Location: Remote - US based candidates only; compensation ranges from $120,000 to $150,000 annually. This is a strategic, hands-on leadership position with cross-functional collaboration and opportunities to scale the growth

Qualifications

• 5–7 years in growth marketing leadership roles focusing on SMBs.
• Proven track record of building demand engines from scratch.
• Strong quantitative skills, with CAC, payback, and funnel metrics.
• Experience in high-volume, low-ACV environments with a sales-led motion.
• Hands-on multi-channel marketing incl. SEM/SEO and content-driven inbound.
• Expertise in CRO with self-serve or PLG focus.
• Fluency with AI technologies and tools to scale growth.

Responsibilities

• Own and optimize the demand generation engine for the accounting firm channel.
• Scale direct and self-serve growth channels while controlling costs.
• Develop and manage growth economics, including demand waterfall and funnel conversion.
• Create programs for cross-selling and upselling to increase customer lifetime value (LTV).
• Determine marketing budget allocation across multiple channels for effective demand generation.
• Enhance the website as a key conversion tool through continuous optimization.
• Establish growth systems that improve attribution and reporting through disciplined experimentation.

Skills

Growth marketing leadership

Demand generation

CAC & payback metrics

Funnel optimization

SEM/SEO

Content marketing

CRO (conversion rate optimization)

AI tools for growth

Tools

Analytics platforms

Job description

For our client, we are seeking a Director, Growth Marketing to join the team of a leader in the Finance & Insurance space.

This leader will own the growth marketing strategy with a strong focus on demand generation, conversion, and efficient channel expansion. The role will partner closely with cross-functional teams to build scalable systems that improve acquisition economics, reporting, and overall customer growth. It is an opportunity to shape the marketing engine for a fast-moving fintech organization while driving measurable business impact.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $120,000 – $150,000 annually

Responsibilities

• Own and optimize the demand generation engine for the accounting firm channel
• Scale direct and self-serve growth channels while controlling costs
• Develop and manage growth economics, including demand waterfall and funnel conversion
• Create programs for cross-selling and upselling to increase customer lifetime value (LTV)
• Determine marketing budget allocation across multiple channels for effective demand generation
• Enhance the website as a key conversion tool through continuous optimization
• Establish growth systems that improve attribution and reporting through disciplined experimentation

Qualifications

• 5-7 years in demand or growth marketing leadership roles with a focus on SMBs
• Proven track record of building demand engines from scratch
• Strong quantitative skills, with the ability to manage CAC, payback, and funnel metrics
• Experience in high-volume, low-ACV environments with a sales-led motion
• Hands-on experience managing multi-channel marketing strategies, including SEM/SEO and content-driven inbound
• Expertise in owning conversion rate optimization (CRO) initiatives with a self-serve or PLG focus
• Fluency with AI technologies and tools to scale growth strategies

Benefits

• Opportunity to lead growth marketing strategies at an innovative fintech company
• Collaborative work environment with cross-department partnerships
• Hands-on role with potential for career advancement as the team grows
• Access to modern tools and AI technology to enhance productivity
• Impactful work that directly contributes to business growth and success

Our client is an equal opportunity employer.