Director, Growth & Digital Marketing

Ladders; United States; Remote; USD 148,000 - 195,000; Full time

Benefits offered by this job

Flexible remote work

Continuous learning

Competitive compensation

Unlimited PTO

Job summary

Ladders is seeking a Director, Growth & Digital Marketing to own integrated growth strategy across global campaigns, with a strong focus on demand generation, acquisition, and lifecycle performance. You will translate briefs into actionable plans, optimize multi-channel execution with data-driven measurement, and build repeatable programs that scale across the marketing organization.

This remote US-based role targets B2B SaaS buyers at mid-market and enterprise, with a compensation range of

Qualifications

• 10+ years in B2B demand generation or digital marketing.
• 6+ years in leadership roles.
• Experience managing 7-figure digital media budgets across multiple channels.
• Demonstrated ability to measure digital pipeline contributions using advanced attribution methods.
• Strong experience in managing agency relationships for media strategy.
• Proficient in building scalable campaign playbooks for other teams.
• Experience in lifecycle programs, including acquisition and retention strategies.
• Familiarity with marketing B2B SaaS to mid-market and enterprise buyers.

Responsibilities

• Translate cross-functional briefs into actionable demand generation plans.
• Manage and optimize digital execution for global marketing campaigns.
• Develop repeatable playbooks for faster and more consistent campaign launches.
• Advise on effective digital strategies based on data performance.
• Lead integrated multi-channel strategies to drive customer acquisition.
• Oversee lifecycle programs, ensuring engagement and retention of customers.
• Track full-funnel performance and share insights for continuous improvement.

Skills

Leadership experience

Budget management

Marketing attribution

Agency management

Campaign playbooks

Lifecycle marketing

B2B SaaS

Job description

For our client, we are seeking a Director, Growth & Digital Marketing to join the team of a leader in the Information Technology space.

This role will own integrated growth and digital marketing strategy across global campaigns, with a strong focus on demand generation, acquisition, and lifecycle performance. The ideal candidate will bring a data-driven approach to optimizing multi-channel execution, improving pipeline contribution, and building repeatable programs that scale across the marketing organization. This position will partner closely with cross-functional stakeholders to turn strategic briefs into actionable plans and to strengthen campaign performance through thoughtful measurement and continuous improvement. Experience supporting B2B SaaS marketing to mid-market and enterprise buyers will be especially relevant.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $148,200 - $195,000 annually

Responsibilities

• Translate cross-functional briefs into actionable demand generation plans
• Manage and optimize digital execution for global marketing campaigns
• Develop repeatable playbooks for faster and more consistent campaign launches
• Advise on effective digital strategies based on data performance
• Lead integrated multi-channel strategies to drive customer acquisition
• Oversee lifecycle programs, ensuring engagement and retention of customers
• Track full-funnel performance and share insights for continuous improvement

Qualifications

• 10+ years in B2B demand generation or digital marketing, with 6+ years in leadership roles
• Experience managing 7-figure digital media budgets across multiple channels
• Demonstrated ability to measure digital pipeline contributions using advanced attribution methods
• Strong experience in managing agency relationships for media strategy
• Proficient in building scalable campaign playbooks for other teams
• Experience in lifecycle programs, including acquisition and retention strategies
• Familiarity with marketing B2B SaaS to mid-market and enterprise buyers

Benefits

• Flexible remote work environment with a blend of in-office collaboration
• Mission-driven culture focused on tech upskilling and impactful work
• Strong emphasis on inclusion and belonging within the workplace
• Opportunity for continuous learning and professional development
• Comprehensive benefits package including competitive compensation and unlimited PTO

Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification—your background could be exactly what this team needs.