VP, Growth Marketing

Ladders; Raleigh (NC); Hybrid; USD 305,000 - 330,000; Full time

Job summary

Ladders is seeking a VP of Growth Marketing to lead the growth engine for its Enterprise Technology portfolio. This role partners closely with Sales and Product to accelerate pipeline and revenue, while building a data-driven growth strategy.

Location: Raleigh, NC (Hybrid). Compensation: $305,000 – $330,000 annually. The ideal candidate has 12+ years in growth or revenue marketing for B2B SaaS and a proven record of leading high-performing teams.

Qualifications

• 12+ years of growth, demand generation, or revenue marketing in B2B SaaS.
• Track record in demand generation across channels with measurable outcomes.
• Experience managing marketing analytics and website performance optimization.
• Strong analytical skills to build measurement infrastructures and guide decisions.
• Ability to lead and influence cross-functional teams.

Responsibilities

• Own demand generation strategy across channels to generate qualified pipeline.
• Collaborate with Sales and Product on pipeline management and growth initiatives.
• Manage marketing website optimization for performance and conversion.
• Develop and track paid creative strategies and measure their effectiveness.
• Establish analytics and attribution models to illuminate pipeline drivers.
• Foster a culture of experimentation for continuous growth across initiatives.
• Lead and develop a high-performing growth marketing team.

Skills

Growth marketing

Demand generation

Leadership

Cross-functional collaboration

Analytical proficiency

Job description

For our client, we are seeking a VP, Growth Marketing to join the team of a leader in the Enterprise Technology space.

This leader will shape and execute the company’s growth marketing strategy, with a focus on generating qualified pipeline and accelerating revenue impact. The role will partner closely with Sales and Product stakeholders to improve conversion, strengthen measurement, and uncover the levers that drive efficient growth. The ideal candidate will bring a strong blend of demand generation expertise, analytical rigor, and team leadership in a B2B SaaS environment.

Location: Raleigh, NC (Hybrid) - US based candidates only, no visa sponsorship available

Compensation: $305,000 – $330,000 annually

Responsibilities

• Own demand generation strategy across multiple channels to generate qualified pipeline
• Collaborate closely with Sales and Product teams on pipeline management and growth initiatives
• Manage marketing website optimization for performance and conversion
• Develop and track paid creative strategies and measure their effectiveness
• Establish analytics and attribution models to provide insights into pipeline drivers
• Foster a culture of experimentation for continuous growth across various initiatives
• Lead and develop a high-performing growth marketing team

Qualifications

• 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS
• Proven track record in demand generation across various channels with measurable outcomes
• Direct experience managing marketing analytics and website performance optimization
• Strong analytical skills to build measurement infrastructures and guide strategic decisions
• Ability to lead and influence cross-functional teams effectively

Benefits

• Highly competitive health coverage with $0 premium options
• Strong 401(k) match to support retirement savings
• Equity options offering potential share in the company’s success
• Flexible time off to promote work-life balance

Our client is an equal opportunity employer.