VP, Growth Marketing

Ladders; United States; Remote; USD 305,000 - 330,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Equity

Flexible time off

Job summary

Ladders is seeking a VP of Growth Marketing to own the strategy and execution of multi-channel growth programs across the buyer journey. This leadership role partners with Sales and Product to align marketing with revenue goals, while elevating website performance, experimentation, and measurement.

Location: Remote – US based candidates only. Compensation: $305,000–$330,000 annually. You will build scalable analytics, optimize paid creative, and lead a high-performing growth marketing team.

Qualifications

• 12+ years in growth, demand generation, or revenue marketing in B2B SaaS with leadership experience.
• Proven success in multi-channel demand generation with measurable outcomes.
• Experience with marketing analytics, attribution, and website optimization.
• Strong analytical and systems-thinking skills for building measurement frameworks.
• Proven ability to lead and influence multi-functional teams.

Responsibilities

• Own demand generation strategy across multiple channels including paid search and organic.
• Collaborate with Sales and Product to enhance pipeline conversion and activation processes.
• Oversee marketing website performance and continuous buyer journey optimization.
• Develop and implement paid creative strategies, ensuring performance tracking.
• Establish comprehensive marketing analytics and reporting systems for leadership insights.
• Cultivate a rigorous experimentation culture to drive continuous improvement.
• Lead and develop a high-performing growth marketing team, fostering a culture of ownership.

Skills

Growth leadership

Multi-channel demand gen

Marketing analytics

Team leadership

Job description

For our client, we are seeking a VP, Growth Marketing to join the team of a leader in the Enterprise Technology space.

This leader will own the strategy and execution of multi-channel growth programs that drive demand, strengthen pipeline conversion, and improve activation across the buyer journey. The role partners closely with Sales and Product to align marketing efforts with revenue goals, while also elevating website performance, experimentation, and measurement discipline. It is a highly visible leadership position with responsibility for building scalable analytics, optimizing paid creative, and guiding a high-performing team.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $305,000 – $330,000 annually

Responsibilities

• Own demand generation strategy across multiple channels including paid search and organic
• Collaborate with Sales and Product to enhance pipeline conversion and activation processes
• Oversee marketing website performance and continuous buyer journey optimization
• Develop and implement paid creative strategies, ensuring performance tracking
• Establish comprehensive marketing analytics and reporting systems for leadership insights
• Cultivate a rigorous experimentation culture to drive continuous improvement
• Lead and develop a high-performing growth marketing team, fostering a culture of ownership

Qualifications

• 12+ years in growth, demand generation, or revenue marketing in B2B SaaS with leadership experience
• Demonstrated success in managing multi-channel demand generation with measurable outcomes
• Direct experience with marketing analytics, attribution, and optimizing website performance
• Strong analytical and systems-thinking skills for building measurement frameworks
• Proven ability to lead and influence multi-functional teams effectively

Benefits

• Highly competitive employer-heavy coverage including $0 premium options
• Strong 401(k) match
• Equity offerings for employees
• Flexible time off to support work-life balance

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.