Director, Global CRM & Content Capabilities

Johnson & Johnson Co.; United States; On-site; USD 150,000 - 259,000; Full time

Job summary

Johnson & Johnson is seeking a Director, Global CRM and Content Capabilities to lead enterprise DAM, metadata governance, and content activation across the CRM platform (CONNEXT). You will manage a team of DAM librarians and metadata specialists, partner with Marketing, Medical Affairs, and IT, and drive AI-enabled content discovery at scale.

The role reports to the VP, Customer Engagement Transformation and requires expert governance, cross-functional collaboration, and experience in a

Qualifications

• 8+ years of experience in content operations, DAM, marketing operations, or digital asset governance.
• Deep working knowledge in CRM platforms (e.g., Salesforce), DAM (Adobe, Veeva Vault) and asset lifecycle management.
• Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards.
• Strong understanding of content creation-to-approval workflows in regulated environments.
• Analytical mindset with ability to define KPIs and translate data into actionable insights.
• Exceptional stakeholder management with experience influencing senior leaders.

Responsibilities

• Build and lead a high-performing DAM and metadata team.
• Establish taxonomy, metadata governance, and tagging standards enterprise-wide.
• Oversee DAM lifecycle, migrations, ingestion, archival, and quality controls.
• Ensure rights/usage metadata is captured and enforced across assets.
• Own DAM platform lifecycle, roadmap, and vendor relationships (Adobe, Veeva).
• Drive content reuse, AI readiness, and enterprise content value across CRM (CONNEXT).
• Partner with regional teams to deploy CONNEXT and scale capabilities.

Skills

DAM leadership

CRM experience

Metadata governance

Taxonomy and tagging standards

Stakeholder management

Regulated workflows

Analytics integration

Vendor management

Education

Bachelor's Degree in Computer Science, Engineering, Marketing Operations, Operations research

Tools

Salesforce

Adobe DAM

Veeva Vault

Job description

Johnson & Johnson is seeking a Director, Global CRM and Content Capabilities to lead enterprise DAM, metadata governance, and content activation across the CRM platform (CONNEXT). You will manage a team of DAM librarians and metadata specialists, partner with Marketing, Medical Affairs, and IT, and drive AI-enabled content discovery at scale.

The role reports to the VP, Customer Engagement Transformation and requires expert governance, cross-functional collaboration, and experience in a