Director, CRM Platform & Field Adoption – AI-Driven

Johnson & Johnson Co.; Hopewell Township (NJ); On-site; USD 164,000 - 283,000; Full time

Job summary

Johnson & Johnson is seeking a Director, CRM Platform, Operations & Field Adoption to own the live CRM platform and drive field adoption for a large global sales organization. The role leads the transition to a new CRM, ensures launch readiness, and partners across Sales, Brand, Medical Affairs, and Technology to deliver AI-enabled CRM capabilities.

The candidate will manage vendor relationships, establish operational metrics, and translate field workflows into Salesforce requirements while

Qualifications

• Minimum of 10 years in healthcare analytics, data, marketing, or consulting required.
• Bachelor’s degree required; Master’s preferred.
• Experience managing $5M+ budgets annually.
• Proven ability to lead cross-functional teams and influence without authority.

Responsibilities

• Own live CRM platform and field adoption for the sales organization.
• Lead transition to new CRM with launch readiness and hypercare.
• Partner with sales leadership, brand, Medical Affairs, and Tech.
• Manage run-side vendor relationships with Salesforce and partners.
• Define adoption metrics and close gaps with leadership.
• Translate field workflows into Salesforce requirements.

Skills

CRM platform

Salesforce

Veeva CRM

AI in CRM

Stakeholder management

Team leadership

Education

Bachelor’s degree

Master’s degree

Tools

Salesforce

Veeva CRM

AI tools

Job description

Johnson & Johnson is seeking a Director, CRM Platform, Operations & Field Adoption to own the live CRM platform and drive field adoption for a large global sales organization. The role leads the transition to a new CRM, ensures launch readiness, and partners across Sales, Brand, Medical Affairs, and Technology to deliver AI-enabled CRM capabilities.

The candidate will manage vendor relationships, establish operational metrics, and translate field workflows into Salesforce requirements while