Director, Global Brand.com Ecommerce & Revenue Growth

Baggallini; Boston, Northern (MA, KY); Hybrid; USD 148,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Hybrid Work Schedule

401(k) with Company Contributions

Education Assistance

Generous PTO

Job summary

RG Barry Brands is seeking a Director, Global Brand.com Ecommerce & Revenue to drive revenue growth across the RGB portfolio through end-to-end customer journey ownership. You will own brand.com revenue, margins, and profitability while guiding merchandising, marketing partnerships, and operations for profitable growth.

You will lead a high-performing ecommerce team, optimize conversion, and translate brand narratives into compelling onsite storytelling across Dearfoams, Baggallini, and future

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 10-14 years of progressive ecommerce experience with revenue responsibility.
• 3–5 years leading teams or cross-functional initiatives.
• Experience in brand.com revenue growth, conversion optimization, and journey performance.
• Ability to translate brand narratives into high-performing onsite storytelling.
• Proven success optimizing end-to-end customer journeys to drive conversion and sales.

Responsibilities

• Own brand.com revenue, contribution margin, and sales growth targets across the RGB portfolio.
• Translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes.
• Develop and own brand.com revenue plans and forecasts with Finance partnership.
• Act as the commercial authority for brand.com performance and prioritization.
• Drive year-over-year growth and scalable capabilities for portfolio expansion.
• Own end-to-end customer journey across all RGB brand.com sites.
• Identify and eliminate friction across navigation, search, and checkout.
• Lead onsite merchandising, product storytelling, and contextualization for segments.
• Partner with Brand and Creative teams to translate seasonal strategies into onsite experiences.
• Develop personalization strategies and demand forecasting for revenue growth.
• Lead Brand.com strategy across multi-brand portfolio and coach the team.

Skills

Analytical thinking

Revenue growth strategy

Conversion optimization

Team leadership

Cross-functional collaboration

Brand storytelling

Education

Bachelor's degree in Business/Marketing or related

Job description

RG Barry Brands is seeking a Director, Global Brand.com Ecommerce & Revenue to drive revenue growth across the RGB portfolio through end-to-end customer journey ownership. You will own brand.com revenue, margins, and profitability while guiding merchandising, marketing partnerships, and operations for profitable growth.

You will lead a high-performing ecommerce team, optimize conversion, and translate brand narratives into compelling onsite storytelling across Dearfoams, Baggallini, and future