Director, Fleet Equipment Solutions

TFS, LTD; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay + incentives

Full benefits from day one

8 paid holidays

Generous PTO

Training and mentoring

Job summary

TFS, Ltd. is seeking a Director of Equipment Application & Fleet Solutions to act as the internal SME for material handling equipment specification and fleet selection.

The role spends substantial time at customer facilities across North America, observing operations and guiding account teams to recommend practical, brand-independent fleet solutions. This full-time position reports to the EVP, Fleet Management and requires 60%+ travel.

Qualifications

• 7+ years of experience with material handling equipment in a dealer, OEM, or large end-user fleet environment.
• Bachelor’s degree in Engineering, Supply Chain, related field or equivalent work experience
• Proven experience in application engineering, fleet consulting, or equipment sales engineering with a strong field-based track record.
• Deep working knowledge of MHE classes I through VII, warehouse operations, facility layouts, and equipment applications.
• Ability to read facility drawings and interpret operational data such as throughput, utilization, hour meters, and telematics.
• Strong analytical skills, including comfort with Excel, fleet management platforms, and customer data.
• Ability to translate technical information into clear, business-focused conversations with customers and internal teams.
• Willingness and ability to travel 60% or more, including overnight travel.
• Valid driver’s license and ability to fly domestically without restriction.
• Familiarity with AGV/AMR automation, lithium-ion power, warehouse management systems, and emerging fleet technologies.
• Six Sigma, Lean, industrial engineering, equipment leasing, or equipment finance experience.

Responsibilities

• Conduct on-site application analyses at customer facilities, including material handling equipment, docks, aisles, staging areas, production zones, rack layouts, traffic patterns, load profiles, and shift activity.
• Gather facility data through direct observation, measurements, photos, video, telematics, and operational data to support practical fleet recommendations.
• Present findings and recommendations clearly to customer stakeholders, including warehouse leaders, operations teams, and executive decision-makers.
• Specify the right equipment for the application, including forklifts, reach trucks, pallet jacks, order pickers, AGVs, and related material handling equipment.
• Maintain strong, brand-independent knowledge of major OEMs and material handling equipment classes I through VII.
• Build and maintain a standardized specification library and decision tools that help account management teams develop consistent solutions faster.
• Join account management teams on strategic customer visits, prospect walk-throughs, and business reviews to provide technical credibility and support consultative selling.
• Serve as the go-to equipment resource for account management teams, supporting solution development, customer meetings, and technical objections both in person and remotely.
• Train account management teams on equipment fundamentals, application principles, and how to position fleet solutions based on customer needs.
• Partner with Supplier Management on vendor programs, pricing alignment, OEM pricing comparisons, and market trends.
• Work with Operations and Service teams to compare real-world equipment performance against specification assumptions.
• Share insights with leadership on equipment trends, OEM performance, automation, telematics, alternative power, and other emerging technologies.
• Other duties as assigned.

Skills

MHE experience

Engineering background

Field-based experience

Data analysis

Reading drawings

Customer communication

Travel 60%+

AGV/AMR familiarity

Six Sigma/Lean

Driver's license

Education

Bachelor’s degree in Engineering or related field

Tools

Excel

Fleet management platforms

Job description

TFS, Ltd. is seeking a Director of Equipment Application & Fleet Solutions to act as the internal SME for material handling equipment specification and fleet selection.

The role spends substantial time at customer facilities across North America, observing operations and guiding account teams to recommend practical, brand-independent fleet solutions. This full-time position reports to the EVP, Fleet Management and requires 60%+ travel.