Director, Fleet & Equipment Applications

TFS; Atlanta (GA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Full benefits from day one

8 paid holidays

Generous PTO

Training & mentoring

Job summary

TFS, Ltd. is seeking a Director, Equipment Application & Fleet Solutions to serve as the internal SME for material handling equipment specification, application analysis, and equipment selection.

This field-based role travels in North America, observing operations and guiding account teams to recommend fit-for-purpose fleet solutions across multi-site customers. The position is full-time exempt and reports to the EVP, Fleet Management, with 60%+ travel expected.

Qualifications

• 7+ years of experience with material handling equipment in a dealer, OEM, or large end-user fleet.
• Bachelor's degree in Engineering, Supply Chain, related field or equivalent work experience.
• Proven experience in application engineering, fleet consulting, or equipment sales engineering with a strong field-based track record.
• Deep working knowledge of MHE classes I through VII, warehouse operations, facility layouts, and equipment applications.
• Ability to read facility drawings and interpret operational data such as throughput, utilization, hour meters, and telematics.
• Strong analytical skills, including comfort with Excel, fleet management platforms, and customer data.
• Ability to translate technical information into clear, business-focused conversations with customers and internal teams.
• Willingness and ability to travel 60% or more, including overnight travel.
• Valid driver's license and ability to fly domestically without restriction.
• Familiarity with AGV/AMR automation, lithium-ion power, warehouse management systems, and emerging fleet technologies.
• Six Sigma, Lean, industrial engineering, equipment leasing, or equipment finance experience.

Responsibilities

• Conduct on-site analyses of material handling equipment, docks, aisles, staging areas, production zones, rack layouts, traffic patterns, load profiles, and shift activity.
• Gather facility data through direct observation, measurements, photos, video, telematics, and operational data to support practical fleet recommendations.
• Present findings and recommendations clearly to customer stakeholders, including warehouse leaders, operations teams, and executive decision-makers.
• Specify the right equipment for the application, including forklifts, reach trucks, pallet jacks, order pickers, AGVs, and related material handling equipment.
• Maintain strong, brand-independent knowledge of major OEMs and material handling equipment classes I through VII.
• Build and maintain a standardized specification library and decision tools that help account management teams develop consistent solutions faster.
• Join account management teams on strategic customer visits, prospect walk-throughs, and business reviews to provide technical credibility and support consultative selling.
• Serve as the go-to equipment resource for account management teams, supporting solution development, customer meetings, and technical objections both in person and remotely.
• Train account management teams on equipment fundamentals, application principles, and how to position fleet solutions based on customer needs.
• Partner with Supplier Management on vendor programs, pricing alignment, OEM pricing comparisons, and market trends.
• Work with Operations and Service teams to compare real-world equipment performance against specification assumptions.
• Share insights with leadership on equipment trends, OEM performance, automation, telematics, alternative power, and other emerging technologies.
• Other duties as assigned.

Skills

MHE knowledge

Fleet consulting

Field-based

Excel skills

Travel readiness

Technical communication

Six Sigma

Vendor pricing

Education

Bachelor's degree in Engineering or related field

Job description

TFS, Ltd. is seeking a Director, Equipment Application & Fleet Solutions to serve as the internal SME for material handling equipment specification, application analysis, and equipment selection.

This field-based role travels in North America, observing operations and guiding account teams to recommend fit-for-purpose fleet solutions across multi-site customers. The position is full-time exempt and reports to the EVP, Fleet Management, with 60%+ travel expected.