Director, Field & Channel Marketing - EMEA

tenableinc; Columbia (MD); On-site; GBP 180,000 - 260,000; Full time

Job summary

Tenable is seeking a Senior Director, EMEA Marketing to shape strategy and execution of full-stack marketing across the region. You will lead a team of regional marketing managers, partnering with sales leadership to translate strategy into bookings.

You will stay at the forefront of marketing technology (ABM, AI-enabled tools) and collaborate with global teams to localize initiatives for the EMEA market, ensuring integrated campaigns across channels and regions.

Qualifications

• 10+ years of B2B marketing experience with leadership responsibilities.
• Track record as a broad, full-funnel marketer with emphasis on pipeline and numbers.

Responsibilities

• Develop and execute integrated marketing strategy for EMEA.
• Lead regional marketing managers across theater and collaborate with sales leadership.
• Drive pipeline creation, attribution, and efficiency across regions.
• Partner with global marketing teams to localize initiatives for EMEA regions.

Skills

B2B marketing

Marketing leadership

Demand generation

Revenue marketing

Tools

CRM

Marketing automation

ABM

BI/ Analytics

AI marketing tools

Job description

Who is Tenable?

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they'll answer, "Our people!" We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you're part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role:

As Senior Director, EMEA Marketing, you have the opportunity to shape the strategy and execution of full stack marketing in Tenable's fastest growing theater. This is a unique opportunity to operate as the region's marketing lead across: field and demand generation, channel marketing, advertising, communications, and social. You own the ideas and decisions that drive pipeline creation and advancement across EMEA, and you are the primary marketing partner to sales leadership in turning that strategy into bookings. You lead a team of proven regional marketing managers across the theater, and you report to the Global SVP, Revenue Marketing.

Your Opportunity:

Marketing Strategy & Cross-Functional Influence

Operate as a "regional CMO" for EMEA - equally comfortable setting integrated marketing strategy, doing a brief on an ad campaign, reviewing a communications plan, or defending pipeline attribution in a QBR, rather than specializing in a single discipline.

You are a member of the well respected Global Revenue Marketing leadership team that has dramatically shaped and shifted the Tenable brand and the very idea of marketing's importance to the business.

Stay current on modern marketing technology and strategy (intent data, ABM, attribution modeling, AI-enabled marketing tools) and bring that fluency to how the theater's marketing programs are built, measured, and evolve.

Collaborate closely with global marketing teams-including product marketing, brand, and corporate communications-to localize initiatives for the EMEA region while relaying critical regional needs back to headquarters.

Pipeline Creation, Advancement & Attribution

Redefine our integrated go-to-market plans with your new viewpoint across the regions to bridge company targets with local revenue benchmarks. Build long-lasting and collaborative partnerships with corporate functions and field sales executives to secure the alignment needed to drive marketing impact and efficiency.

Drive pipeline creation and progression across EMEA while measuring marketing's attribution to pipeline as a core measure of this role's success.

Use data and modern marketing/revenue technology - CRM, marketing automation, intent and account-based platforms, BI/analytics, and AI - to continuously identify where investment is and isn't converting, and YOU decided how to reallocate resources and program funds accordingly.

Team, Regional & Channel Leadership

Be a leader that leads from the front, inspiring and driving a team across EMEA marketing, setting priorities, developing talent, and ensuring consistent execution across countries and sub-regions.

Maintain fiscal governance for the theater, overseeing resource allocation and fund distribution across sub-regions with clear strategic guidance.

Representing Tenable at various events; from presenting to partner relations and customer insights

As a channel-led organization, this position owns how distributors, resellers, and strategic partners are enabled, funded, and activated-utilizing MDF, joint marketing initiatives, and partner enablement programs to accelerate pipeline generation.

Sales Partnership

Serve as the primary marketing partner to Tenable's EMEA Theater Sales SVP and country/segment sales leaders - co-owning pipeline coverage plans, forecast conversations, and go-to-market execution.

Represent marketing in regional sales leadership forums, with a clear point of view on where the pipeline is healthy, where it's at risk, and what marketing will do about it.

True understanding of the requirements from each regional sales leader from a market perspective. Being present in each region at least once a year for sales relationship, partner meetings and team connect.

What You'll Need:

• 10+ years of B2B marketing experience, including 5+ years in a marketing leadership role managing people and budgets.
• A demonstrated track record as a broad, full-funnel marketer -with a key focus on numbers as well as driving social media to cast a bigger shadow Demand generation is core to your background.
• Experience owning a ma