Field Marketing Manager

Lancope; Alpharetta (GA); Hybrid; USD 85,000 - 120,000; Full time

Job summary

A technology firm is seeking a Field Marketing Manager to lead the marketing strategy and execution of field and channel marketing programs. The role involves collaboration with sales leadership and channel partners to generate new business and drive existing opportunities. Candidates should have B2B marketing experience, excellent communication skills, and the ability to work with a remote sales organization. This position requires travel and proficiency in marketing strategy development, particularly in high-tech sectors.

Qualifications

• Experience in B2B marketing and marketing programs.
• Ability to travel 20% - 30% as required.
• Strong understanding of Marketing and Sales funnel.

Responsibilities

• Lead the marketing strategy and execution of field and channel marketing programs.
• Collaborate with sales leadership and channel partners.
• Develop and implement pipeline acceleration programs.

Skills

B2B marketing

Sales alignment

Marketing strategy development

Channel marketing

Excellent communication skills

Analytical skills

Education

Bachelor's degree in Marketing or Business

Tools

SFDC

Job description

The Field Marketing Manager will be responsible for leading the marketing strategy and execution of field and channel marketing programs to generate new business, drive cross sell/upsell opportunities and help advance existing opportunities for the sales team. Reporting to the Marketing Director, this individual will collaborate with theatre Sales leadership, channel partners, and Global Marketing to identify and understand target market needs; position Lancope’s solutions; and develop, implement, track and measure marketing programs that help the theatre achieve its business/revenue plan.

In this role, you will also work closely with channel partners, the channel sales team, and the marketing team to support and accelerate channel activities. Responsible for joint marketing programs, partner launch activities, partner event management, partner portal management, partner communications, and the channel marketing budget.

The successful candidate must be a strong spokesperson and have a solid track record of; developing and executing go-to-market strategies, managing teams delivering field specific lead generation programs plans directly and with channel partners, and working cross-functionally with a track record of success. The right candidate will thrive on building relationships with sales team, must be an exceptional leader with strong partneringskills, possess a keen understanding of joint partner marketing, lead development and program execution and follow up, and be fluent in a metrics-driven organization.

Responsibilities

Act as the local point of contact on the development and execution of European programs; Understand local go-to-market and account strategies, segment the market and interlock with sales teams to create distinct regional marketing plans.

Develop and implement pipeline acceleration programs jointly with sales.

Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.

Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content.

Align local messages and tactical plans with the company’s business goals.

Actively participate in regional/global interlock sessions and share best practices with colleagues.

Generate insights about, and proactively address, market trends and competitive activity to help ensure evolving corporate, product and marketing strategies meet theatre market needs.

Analyze historical results data (e.g. budget and tactic metrics). Monitor, review and report on marketing activities and results against key performance metrics during monthly and quarterly meetings; adjusts marketing mix based on performance to maximize ROI.

Manage the execution of all channel-marketing programs, including working closely with partners as well as the marketing, channels, sales, and business development teams.

Represent in-region requirements for input into the communications strategy.

Manage vendor contracts and relationships and the potential to supervise marketing assistants/coordinators.

Qualifications

B2B marketing/marketing program experience covering all aspects of developing and managing marketing strategies and programs

Bachelor’s degree in Marketing or Business preferred

Experience with marketing to large enterprises preferably in the high-tech and/or network security space

Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is a plus

Ability to work with a remote and geographically dispersed sales organization

Ability to align tactical plans with strategies

Experience working with the channel

Strong understanding of Marketing and Sales funnel

Ability to travel required (20% - 30%)

SFDC experience preferred

Thrives on building relationships with sales teams

Desire to obtain high level of internal customer satisfaction

Team player and respects colleagues

Excellent written and verbal communication skills

Highly organized, detail oriented

Flexible and open to new ideas

Strategic thinker

Analytical and problem-solving skills

Direct and matrix team-leadership skills

Creativity

Sound business judgment and decision-making skills

Self-motivating and enthusiastic

Qualifications

Skills

Behaviors

Motivations

Education

Experience

Licenses & Certifications

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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