Director, Enterprise Digital Strategy & Customer Experience

CertainTeed; Malvern (Chester County); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Life insurance

Long-term disability

Flexible spending account

Wellness program

Job summary

CertainTeed, headquartered in Malvern, Pennsylvania, seeks a Director of Digital Marketing Strategy & Enterprise Experience to shape SGNA's digital roadmap across brands, platforms, and customer segments. You will translate business goals into a multi-year strategy that boosts lead generation, conversion, and customer experience, while aligning Marketing, IT, Sales, Product, and Data teams.

You will lead enterprise-wide digital transformation, establish governance for investments, and drive

Qualifications

• 12+ years in digital strategy, transformation, or related fields.
• Experience leading enterprise-wide initiatives in matrix organizations.
• Strong executive presence and stakeholder influence.

Responsibilities

• Define and lead the organization's digital strategy across brands and platforms.
• Drive enterprise-wide digital transformation from strategy to execution.
• Establish governance for digital investments and roadmaps.
• Improve customer experience, lead quality, and revenue metrics.

Skills

Digital strategy

Enterprise transformation

Leadership

Cross-functional leadership

Marketing automation

CRM systems

Analytics

UX optimization

Stakeholder management

Budgeting & governance

Education

Bachelor’s degree

MBA or equivalent

Tools

Salesforce CRM

Marketing Automation (Marketo/Eloqua)

Google Analytics

CMS platforms

Job description

CertainTeed, headquartered in Malvern, Pennsylvania, seeks a Director of Digital Marketing Strategy & Enterprise Experience to shape SGNA's digital roadmap across brands, platforms, and customer segments. You will translate business goals into a multi-year strategy that boosts lead generation, conversion, and customer experience, while aligning Marketing, IT, Sales, Product, and Data teams.

You will lead enterprise-wide digital transformation, establish governance for investments, and drive