Director, Digital Marketing Strategy & Enterprise Experience

Saint--gobain; Malvern (Chester County); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health and wellbeing

Insurance: medical, vision, dental

401(k) with company match

Paid time off

Job summary

Saint-Gobain North America seeks a Director of Digital Marketing Strategy & Enterprise Experience to define and lead the company’s digital strategy across brands, segments, and platforms. You will shape the long-term vision, roadmaps, and governance to enable growth, improve customer experience, and accelerate lead generation.

You will align Marketing, IT, Sales, Product, Customer Experience, Data, and leadership to deliver measurable outcomes in a complex matrixed environment.

Qualifications

• Bachelor’s degree in Digital Design, UX, Marketing, Business, or related field.
• 12+ years of digital strategy, transformation, or related experience.
• 5+ years in senior people leadership within a complex, matrixed org.
• Ability to translate digital vision into roadmaps, governance, and investments.
• Experience influencing senior leaders and driving cross-functional alignment.
• Experience with enterprise digital ecosystems (CMS, CRM, analytics).
• Experience leading large-scale digital transformation across multiple business units.

Responsibilities

• Define and lead SGNA’s digital strategy across websites, portals, tools, and marketing automation.
• Lead enterprise digital transformation initiatives from strategy through adoption and measurement.
• Establish governance for investments, roadmaps, and prioritization.
• Set standards for customer-first digital experiences and optimize UX and conversions.
• Drive lead generation, nurture programs, and revenue-connected measurement.

Skills

Digital strategy

Stakeholder alignment

Leadership

Transformation leadership

Enterprise thinking

Education

Bachelor’s degree

Master’s degree preferred

Tools

CMS

CRM

Marketing automation

Job description

Director, Digital Marketing Strategy & Enterprise Experience

The Director, Digital Marketing Strategy & Enterprise Experience is responsible for defining and leading Saint-Gobain North America’s digital strategy across brands, business units, customer segments, and platforms. This leader sets the long-term digital vision and roadmap to advance SGNA’s North Star priorities, improve customer experience, accelerate lead generation and conversion, enable sales execution, and modernize the digital ecosystem.

This role requires a proven leader with experience leading large-scale, enterprise-wide digital transformation. The Director translates business strategy into a cohesive digital vision; aligns senior stakeholders across Marketing, IT, Sales, Product, Customer Experience, Data, and business leadership; prioritizes resources and investments; leads organizational change; and delivers measurable outcomes in a highly matrixed environment.

Enterprise Digital Strategy
Define and lead SGNA’s digital strategy across websites, portals, digital tools, marketing automation, lead generation, and emerging platforms. Translate North Star priorities into a multi-year roadmap aligning customer needs, commercial priorities, brand strategy, data, and technology investments. Establish priorities, success metrics, and governance to position digital as an enterprise capability enabling growth and customer experience.

Enterprise Digital Transformation Leadership
Lead large-scale digital transformation requiring organizational change, cross-functional alignment, resource coordination, and adoption across Marketing, IT, Sales, Product, Customer Experience, and business teams. Drive initiatives from strategy through implementation, adoption, measurement, and optimization. Anticipate resistance, dependencies, capability gaps, and system constraints.

Digital Ecosystem Governance & Resource Alignment
Establish governance for digital investments, platform roadmaps, resource allocation, project sequencing, and value realization. Balance business needs with enterprise priorities and focus resources on highest-impact initiatives. Partner with senior leaders to align funding, technology dependencies, capacity, business ownership, and partner support.

Customer Experience, UX & Optimization
Set standards for customer-first digital experiences. Ensure research, analytics, journey mapping, UX, accessibility, testing, and design systems inform digital development. Use data and continuous improvement to increase engagement, conversion, lead quality, customer satisfaction, and business impact.

Lead Conversion & Marketing Automation
Develop scalable strategies that convert digital visitors and contacts into qualified leads and opportunities. Lead integration of marketing automation, CRM, customer data, content journeys, nurture programs, and reporting. Partner with Sales, IT, analytics, and business teams to improve lead flow, attribution, and revenue-connected measurement.

Leadership & Enterprise Influence
Lead and develop a multidisciplinary digital organization including direct, indirect, contractor, agency, and cross-functional resources. Build team capability and accountability while influencing senior stakeholders across functions and businesses. Simplify complexity, create alignment, and rally the organization around a shared digital agenda.

Is this job for you ?

• Bachelor’s degree in Digital Design, UX, Marketing, Business, or related field required; Master’s preferred.
• 12+ years of experience in digital strategy, transformation, customer experience, marketing technology, digital product leadership, or related fields.
• 5+ years in senior people leadership with demonstrated success leading large-scale enterprise digital transformation from strategy through execution, adoption, and measurable results , and functions in a complex, matrixed organization.
• Ability to translate digital vision into roadmaps, governance, investment priorities, resource plans, and measurable outcomes.
• Proven ability to influence senior leaders, align cross-functional stakeholders, navigate competing priorities, and drive decisions without direct authority.
• Experience building and leading high-performing teams across direct, indirect, agency, contractor, and cross-functional resources.
• Strong commercial orientation connecting digital strategy and customer experience to growth, lead generation, conversion, and business value.
• Expertise in digital customer experience, UX, digital product management, marketing automation, lead conversion, CRM, personalization, and analytics.
• Understanding of enterprise digital ecosystems including CMS, CRM, marketing automation, portals, analytics, customer data, and integration dependencies.
• Experience establishing governance, measurement, and prioritization frameworks that enable scalable transformation.
• B2B, B2B2C, industrial, building products, manufacturing, distribution, or similarly complex commercial experience preferred.
• Strong executive presence and communication skills with the ability to simplify complexity, operate in ambiguity, make enterprise tradeoffs, and build alignment. ts.
• Experience leading transformation across multiple business units, brands, platform

A little more about us

Why work for us?

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and
Canada. www.certainteed.com

To make sure nothing is forgotten

Employees have the flexibility to choose the benefits that best fit their individual needs:

• Health and Wellbeing – Supporting your wellbeing, to thrive in life and work.
• Medical, Prescription Drug, Vision, and Dental Insurance
• Healthcare Saving Account and Flexible Spending Account options
• LiveWell Wellness Program
• Employee Assistance Program (EAP)
• Paid Time Off and Paid Parental Leave
• Retirement and Protection - Helping to make the future life you want a reality.
• 401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan
• Company-provided Life Insurance, AD&D, Short-Term Disability
• Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness, and Accident Insurance

Additional Benefits – Helping shape the experience and impact you want

• Group Legal
• Identity Theft Protection
• Auto and Home Insurance
• Pet Insurance and Discounts
• Back-up Child & Elder Care
• PerkSpot Employee Discount Program

Legal Statement

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

Applicants for roles based in Washington state or remote roles that would be worked from Washington state are encouraged to direct any concerns regarding the state’s Pay Transparency laws to the SGNA HR Compliance team at .