Director, Digital Marketing Strategy & Enterprise Experience

CertainTeed; Malvern (Chester County); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Life insurance

Long-term disability

Flexible spending account

Wellness program

Job summary

CertainTeed, headquartered in Malvern, Pennsylvania, seeks a Director of Digital Marketing Strategy & Enterprise Experience to shape SGNA's digital roadmap across brands, platforms, and customer segments. You will translate business goals into a multi-year strategy that boosts lead generation, conversion, and customer experience, while aligning Marketing, IT, Sales, Product, and Data teams.

You will lead enterprise-wide digital transformation, establish governance for investments, and drive

Qualifications

• 12+ years in digital strategy, transformation, or related fields.
• Experience leading enterprise-wide initiatives in matrix organizations.
• Strong executive presence and stakeholder influence.

Responsibilities

• Define and lead the organization's digital strategy across brands and platforms.
• Drive enterprise-wide digital transformation from strategy to execution.
• Establish governance for digital investments and roadmaps.
• Improve customer experience, lead quality, and revenue metrics.

Skills

Digital strategy

Enterprise transformation

Leadership

Cross-functional leadership

Marketing automation

CRM systems

Analytics

UX optimization

Stakeholder management

Budgeting & governance

Education

Bachelor’s degree

MBA or equivalent

Tools

Salesforce CRM

Marketing Automation (Marketo/Eloqua)

Google Analytics

CMS platforms

Job description

The Director, Digital Marketing Strategy & Enterprise Experience is responsible for defining and leading Saint-Gobain North America’s digital strategy across brands, business units, customer segments, and platforms. This leader sets the long-term digital vision and roadmap to advance SGNA’s North Star priorities, improve customer experience, accelerate lead generation and conversion, enable sales execution, and modernize the digital ecosystem.

This role requires a proven leader with experience leading large-scale, enterprise-wide digital transformation. The Director translates business strategy into a cohesive digital vision; aligns senior stakeholders across Marketing, IT, Sales, Product, Customer Experience, Data, and business leadership; prioritizes resources and investments; leads organizational change; and delivers measurable outcomes in a highly matrixed environment.

Enterprise Digital Strategy

Define and lead SGNA’s digital strategy across websites, portals, digital tools, marketing automation, lead generation, and emerging platforms. Translate North Star priorities into a multi-year roadmap aligning customer needs, commercial priorities, brand strategy, data, and technology investments. Establish priorities, success metrics, and governance to position digital as an enterprise capability enabling growth and customer experience.

Lead large-scale digital transformation requiring organizational change, cross-functional alignment, resource coordination, and adoption across Marketing, IT, Sales, Product, Customer Experience, and business teams. Drive initiatives from strategy through implementation, adoption, measurement, and optimization. Anticipate resistance, dependencies, capability gaps, and system constraints.

Digital Ecosystem Governance & Resource Alignment

Establish governance for digital investments, platform roadmaps, resource allocation, project sequencing, and value realization. Balance business needs with enterprise priorities and focus resources on highest-impact initiatives. Partner with senior leaders to align funding, technology dependencies, capacity, business ownership, and partner support.

Customer Experience, UX & Optimization

Set standards for customer-first digital experiences. Ensure research, analytics, journey mapping, UX, accessibility, testing, and design systems inform digital development. Use data and continuous improvement to increase engagement, conversion, lead quality, customer satisfaction, and business impact.

Lead Conversion & Marketing Automation

Develop scalable strategies that convert digital visitors and contacts into qualified leads and opportunities. Lead integration of marketing automation, CRM, customer data, content journeys, nurture programs, and reporting. Partner with Sales, IT, analytics, and business teams to improve lead flow, attribution, and revenue-connected measurement.

Lead and develop a multidisciplinary digital organization including direct, indirect, contractor, agency, and cross-functional resources. Build team capability and accountability while influencing senior stakeholders across functions and businesses. Simplify complexity, create alignment, and rally the organization around a shared digital agenda.

Why work for us?

• Bachelor’s degree in Digital Design, UX, Marketing, Business, or related field required; Master’s preferred.
• 12+ years of experience in digital strategy, transformation, customer experience, marketing technology, digital product leadership, or related fields.
• 5+ years in senior people leadership with demonstrated success leading large-scale enterprise digital transformation from strategy through execution, adoption, and measurable results, and functions in a complex, matrixed organization.
• Ability to translate digital vision into roadmaps, governance, investment priorities, resource plans, and measurable outcomes.
• Proven ability to influence senior leaders, align cross-functional stakeholders, navigate competing priorities, and drive decisions without direct authority.
• Experience building and leading high-performing teams across direct, indirect, agency, contractor, and cross-functional resources.
• Strong commercial orientation connecting digital strategy and customer experience to growth, lead generation, conversion, and business value.
• Expertise in digital customer experience, UX, digital product management, marketing automation, lead conversion, CRM, personalization, and analytics.
• Understanding of enterprise digital ecosystems including CMS, CRM, marketing automation, portals, analytics, customer data, and integration dependencies.
• Experience establishing governance, measurement, and prioritization frameworks that enable scalable transformation.
• B2B, B2B2C, industrial, building products, manufacturing, distribution, or similarly complex commercial experience preferred.
• Strong executive presence and communication skills with the ability to simplify complexity, operate in ambiguity, make enterprise tradeoffs, and build alignments.
• Experience leading transformation across multiple business units, brands, platform

What are our perks?

Employees have the flexibility to choose the benefits that best fit their individual needs:

• Health and Wellbeing – Supporting your wellbeing, to thrive in life and work.
• Medical, Prescription Drug, Vision, and Dental Insurance
• Healthcare Saving Account and Flexible Spending Account options
• LiveWell Wellness Program
• Paid Time Off and Paid Parental Leave
• Retirement and Protection - Helping to make the future life you want a reality.
• 401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan
• Company-provided Life Insurance, AD&D, Short-Term Disability
• Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness, and Accident Insurance

Additional Benefits – Helping shape the experience and impact you want

• Identity Theft Protection
• Auto and Home Insurance
• Pet Insurance and Discounts

Why work for us?

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed.

Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and