Director, Enterprise Demand Gen & ABM

Rippling, Inc.; Boston, Northern (MA, KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Rhino Federated Computing is hiring its first Director of Demand Generation to build a pipeline engine for a long-cycle, technically complex sale. You will coordinate with data science, IT/governance, and compliance stakeholders to drive net-new pipeline and reactivate existing funnel leads.

You will own multi-channel demand gen, run ABM programs for named enterprise accounts, and craft mid-funnel nurture. Expect to partner with marketing and cloud partners, leverage GenAI, and own funnel

Qualifications

• 5+ years of hands-on B2B demand generation in complex, long-cycle enterprise deals.
• Fluency with GenAI tools in marketing workflows and practical examples.
• Comfort with digital channels (email, paid social/search, webinars, ABM) and willingness to execute.
• ABM strategy and execution targeting enterprise buying committees.
• Scrappy, self-sufficient team-of-one mindset; capable builder and strategist.
• Experience marketing to regulated industries is a strong plus.

Responsibilities

• Own net-new demand generation across digital channels to build enterprise pipeline.
• Build and run account-based marketing programs against named accounts with BD/sales alignment.
• Own mid-funnel nurture and lifecycle programs to move leads toward sales.
• Use GenAI to scale campaign production, personalization, and reporting.
• Partner with product marketing and cloud partners to translate positioning into campaigns.
• Drive funnel reporting with Revenue Ops, reallocate spend to what produces pipeline.

Skills

B2B demand generation

GenAI fluency

multi-channel marketing

ABM / named accounts

data-driven / analytics

scrappy / hands-on

Tools

HubSpot

Salesforce

Databricks/Snowflake knowledge

Job description

Rhino Federated Computing is hiring its first Director of Demand Generation to build a pipeline engine for a long-cycle, technically complex sale. You will coordinate with data science, IT/governance, and compliance stakeholders to drive net-new pipeline and reactivate existing funnel leads.

You will own multi-channel demand gen, run ABM programs for named enterprise accounts, and craft mid-funnel nurture. Expect to partner with marketing and cloud partners, leverage GenAI, and own funnel