Director: Enterprise B2B Marketing & Lead Gen

NAB Leadership Foundation; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical plan options

401(k) with company match

Teladoc & Spring Health access

Paid time off & holidays

Job summary

TEGNA is seeking a proven marketing leader to architect and optimize a scalable B2B marketing engine that delivers marketing qualified leads for a national media organization. Lead the buildout of enterprise CRM and marketing automation, ensuring alignment across marketing, sales, and product around data, automation, and performance.

The ideal candidate will bring 15+ years of B2B marketing leadership, deep CRM/MA expertise, and a track record of scaling demand generation in media or data-driven

Qualifications

• 15+ years of progressive experience in B2B marketing and demand generation.
• Proven success standing up or optimizing enterprise-grade CRM and marketing automation systems (Salesforce, HubSpot, Marketo, or equivalent).
• Experience driving a profitable and scaled B2B lead engine through organic, paid and earned media.
• Strong technical fluency—translate between marketing, product, and engineering stakeholders.
• Deep understanding of lead lifecycle management, scoring, attribution, and nurture workflows.
• Prior experience in media, ad tech, or data-driven marketing environments preferred.
• Exceptional analytical, organizational, and leadership skills with cross-functional alignment.

Responsibilities

• Lead Generation Infrastructure: Build and scale a multi-channel lead generation pipeline with CRM integration and analytics.
• CRM Implementation: Configure and rollout an enterprise CRM with data integration, workflows, reporting, and governance.
• Funnel Optimization: Design and improve end-to-end lead funnel from prospect ID to nurture and MQL handoff.
• Cross-Functional Partnership: Collaborate with engineering, product, sales and data teams for seamless integrations and attribution.
• Measurement and Reporting: Define marketing performance metrics and campaign ROI.
• Team Leadership: Manage and mentor a small team across marketing operations, automation, and analytics.

Skills

B2B marketing

Demand generation

CRM systems

Marketing automation

Analytics

Leadership

Tools

Salesforce

HubSpot

Marketo

Job description

TEGNA is seeking a proven marketing leader to architect and optimize a scalable B2B marketing engine that delivers marketing qualified leads for a national media organization. Lead the buildout of enterprise CRM and marketing automation, ensuring alignment across marketing, sales, and product around data, automation, and performance.

The ideal candidate will bring 15+ years of B2B marketing leadership, deep CRM/MA expertise, and a track record of scaling demand generation in media or data-driven