Director, B2B Performance Marketing

TEGNA, Inc.; Tysons (VA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical plan options

Dental and eye care coverage

401(k) with company match

Virtual doctor’s appointments

Paid time off

Paid holidays

Job summary

A leading media company located in Virginia is seeking a proven marketing leader to optimize their B2B marketing initiatives. The role involves building scalable lead generation systems and overseeing CRM implementation. Candidates must have over 15 years of experience in B2B marketing, including expertise in lead generation and marketing automation. The position offers a competitive salary range of $150,000 to $190,000, along with comprehensive benefits including medical, dental, and mental health support.

Qualifications

• 15+ years of experience in B2B marketing with success in demand generation.
• Proven success in optimizing enterprise-grade CRM systems.
• Experience in driving B2B lead engine through various media channels.

Responsibilities

• Build and scale a multi-channel lead generation pipeline.
• Lead configuration and rollout of enterprise-level CRM.
• Design and improve end-to-end lead funnel.

Skills

B2B marketing experience

Lead generation optimization

Technical fluency

Analytical skills

Cross-functional alignment

Tools

Salesforce

HubSpot

Marketo

Job description

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is seeking a proven marketing leader who can architect and optimize a scalable B2B marketing engine to deliver marketing qualified leads for a national media organization. This role will include overseeing the buildout of our enterprise-level lead generation and CRM infrastructure, ensuring that marketing, sales, and product teams are fully aligned around shared data, automation, and performance.

The ideal candidate has deep experience leading marketing operations and demand generation at scale — ideally within media, ad tech, or a data-driven digital business. You know how to design and optimize a lead funnel from top-of-funnel identification through nurturing and MQL handoff, and you thrive at the intersection of marketing, technology, and business outcomes.

Key Responsibilities

• Lead Generation Infrastructure: Build and scale a multi-channel lead generation pipeline, integrating digital campaigns, CRM, and analytics tools to drive qualified pipeline growth.
• CRM Implementation: Lead the configuration, and rollout of an enterprise-level CRM, including data integration, workflows, reporting, and governance.
• Funnel Optimization: Design and continuously improve the end-to-end lead funnel — from prospect identification and segmentation to nurture programs and MQL conversion.
• Cross-Functional Partnership: Collaborate closely with engineering, product, sales and data teams to ensure seamless system integrations and accurate attribution tracking.
• Measurement and Reporting: Define and operationalize marketing performance metrics, ensuring visibility into campaign ROI, lead quality, and conversion rates.
• Team Leadership: Manage and mentor a small team across marketing operations, automation, and analytics, fostering a culture of innovation, accountability, and excellence.

Qualifications

• 15+ years of progressive experience in B2B marketing, with progressive success in efficient demand generation.
• Proven success standing up or optimizing enterprise-grade CRM and marketing automation systems (Salesforce, HubSpot, Marketo, or equivalent).
• Experience driving a profitable and scaled B2B lead engine through both organic, paid and earned media.
• Strong technical fluency — able to translate between marketing, product, and engineering stakeholders.
• Deep understanding of lead lifecycle management, scoring, attribution, and nurture workflows.
• Prior experience in media, ad tech, or data-driven marketing environments strongly preferred.
• Exceptional analytical, organizational, and leadership skills, with the ability to drive cross-functional alignment and measurable growth.

Pay Range

$150,000 - $190,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. We offer two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers contributions with a company match and vesting from day one. All employees and their eligible family members receive nine free virtual doctor’s appointments with Teladoc and 12 free annual therapy sessions with Spring Health. TEGNA also provides a PTO benefit and nine paid holidays per year.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We value and consider applications from all qualified candidates without regard to race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information.