Head of B2B Growth Marketing & Lead Gen

TEGNA, Inc.; Tysons (VA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical plan options

Dental and eye care coverage

401(k) with company match

Virtual doctor’s appointments

Paid time off

Paid holidays

Job summary

A leading media company located in Virginia is seeking a proven marketing leader to optimize their B2B marketing initiatives. The role involves building scalable lead generation systems and overseeing CRM implementation. Candidates must have over 15 years of experience in B2B marketing, including expertise in lead generation and marketing automation. The position offers a competitive salary range of $150,000 to $190,000, along with comprehensive benefits including medical, dental, and mental health support.

Qualifications

• 15+ years of experience in B2B marketing with success in demand generation.
• Proven success in optimizing enterprise-grade CRM systems.
• Experience in driving B2B lead engine through various media channels.

Responsibilities

• Build and scale a multi-channel lead generation pipeline.
• Lead configuration and rollout of enterprise-level CRM.
• Design and improve end-to-end lead funnel.

Skills

B2B marketing experience

Lead generation optimization

Technical fluency

Analytical skills

Cross-functional alignment

Tools

Salesforce

HubSpot

Marketo

Job description

A leading media company located in Virginia is seeking a proven marketing leader to optimize their B2B marketing initiatives. The role involves building scalable lead generation systems and overseeing CRM implementation. Candidates must have over 15 years of experience in B2B marketing, including expertise in lead generation and marketing automation. The position offers a competitive salary range of $150,000 to $190,000, along with comprehensive benefits including medical, dental, and mental health support.