B2B Growth Leader: Enterprise Lead Gen & CRM

TEGNA; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical plan options

401(k) with company match

Free virtual doctor’s appointments

Paid Time Off (PTO)

Paid holidays

Job summary

TEGNA is seeking a proven marketing leader in New York to architect and optimize a scalable B2B marketing engine. Responsibilities include building a multi-channel lead generation pipeline, overseeing an enterprise CRM, and leading a team in a collaborative environment. Ideal candidates will have 15+ years in B2B marketing, proven CRM success, and strong analytical skills. A comprehensive benefits package and a range of pay from $150,000 to $190,000 per year are offered.

Qualifications

• 15+ years of progressive experience in B2B marketing.
• Proven success in efficient demand generation.
• Experience in media or data-driven marketing environments preferred.

Responsibilities

• Build and scale a multi-channel lead generation pipeline.
• Lead the configuration of an enterprise-level CRM.
• Design and improve the lead funnel.

Skills

B2B marketing experience

CRM optimization (Salesforce, HubSpot)

Lead lifecycle management

Analytical skills

Cross-functional alignment

Job description

TEGNA is seeking a proven marketing leader in New York to architect and optimize a scalable B2B marketing engine. Responsibilities include building a multi-channel lead generation pipeline, overseeing an enterprise CRM, and leading a team in a collaborative environment. Ideal candidates will have 15+ years in B2B marketing, proven CRM success, and strong analytical skills. A comprehensive benefits package and a range of pay from $150,000 to $190,000 per year are offered.