Director, eCommerce Marketing & Digital Experience

UA Brands (Uniform Advantage Brands); Fort Lauderdale (FL); Hybrid; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Director of E-Commerce Marketing & Digital Experience to lead innovative digital campaigns and optimize user experiences across multiple e-commerce platforms. This role is pivotal in driving revenue growth and enhancing customer engagement through strategic oversight and data-driven decisions. Join a collaborative team where your leadership and creativity will shape the future of fashion-forward specialty apparel for medical and culinary professionals. Enjoy the flexibility of a hybrid work environment while being part of a company that values diversity and community support.

Benefits

Medical and Pharmacy Coverage

Dental and Vision Coverage

Life/AD&D Insurance

Employee Assistance Program

401(k) with company matching

Paid Family Leave

Disability Insurance

Holiday Pay

Paid Time Off

Employee Discount

Qualifications

• 10+ years in marketing with 5 years in leadership roles.
• Strong analytical skills with experience in reporting and data analysis.
• Hands-on experience with A/B testing and conversion rate optimization.

Responsibilities

• Lead strategic planning and execution of digital campaigns.
• Oversee full lifecycle of marketing campaigns across e-commerce platforms.
• Collaborate with cross-functional teams for seamless campaign execution.

Skills

Salesforce Commerce Cloud (SFCC)

Campaign Planning

UX/UI Optimization

A/B Testing

Data Analysis

Leadership

Communication Skills

Creativity

Results Orientation

Multitasking

Education

BS/BA Degree in Marketing

Public Relations Degree

Project Management Degree

Business Degree

Tools

Salesforce Commerce Cloud

Job description

ABOUT UA/UNIFORM ADVANTAGE BRANDS

For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We support our valued customers—true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaboration, not merely as coworkers but as family and friends. We provide candidates an authentic look into how UA Brands embraces skills and perspectives, setting us apart.

ABOUT THE ROLE

We are a leading retailer in the medical scrubs and workwear space, operating three dynamic e-commerce websites: UniformAdvantage.com, ChefUniforms.com, and TheHypothesis.com. In addition, we own and operate 26 retail stores nationwide. Our mission is to provide high-quality, functional, and stylish apparel that empowers professionals to perform at their best.

We are seeking a dynamic and visionary Director of E-Commerce Marketing & Digital Experience to lead strategic planning, execution, and performance optimization of digital campaigns across all UA Brands e-commerce platforms. This leader will be responsible for driving revenue growth, elevating user experience, and managing a high-performing team of marketers and campaign managers. The ideal candidate has a strong background in campaign management, UX/UI optimization, e-commerce technology, and proven leadership skills.

WHAT YOU’LL DO

• Team Leadership & Strategic Oversight: Build, mentor, and lead a team responsible for campaign planning, execution, and on-site marketing strategy. Develop goals, KPIs, and professional development plans to ensure high performance and engagement. Foster a culture of collaboration, experimentation, ownership, and continuous improvement.
• E-Commerce Campaign Planning & Execution: Oversee the full lifecycle of marketing campaigns across our platforms—from ideation and scheduling to launch and optimization. Align strategies with broader brand, seasonal, and promotional calendars. Ensure all messaging and promotions are consistent and executed with precision.
• Customer Experience & UX Optimization: Serve as the voice of the customer for our digital experience. Lead initiatives to reduce friction, improve engagement, and support conversion. Partner with UX/UI teams to implement enhancements across homepages, landing pages, navigation, and PDPs. Use insights and testing to improve usability and content strategy.
• Data-Driven Optimization: Own A/B and multivariate testing to drive measurable business impact. Monitor key metrics like conversion rate, bounce rate, and cart abandonment. Report performance regularly and use data to inform future initiatives.
• Performance Analysis: Establish KPIs and reporting processes to measure campaign effectiveness, providing actionable insights and recommendations for improvement.
• Partnerships: Collaborate with cross-functional teams including E-commerce, Creative, Retail Operations, and Merchandising to ensure seamless campaign execution.
• Innovation: Stay ahead of industry trends and emerging technologies to identify new growth and engagement opportunities.

WHAT YOU’LL BRING

• Experience with Salesforce Commerce Cloud (SFCC) for campaign management and on-site updates.
• Deep expertise in campaign planning, UX/UI, and e-commerce performance metrics.
• Strategic thinking, leadership, results-orientation, creativity, and customer focus.
• Experience in the apparel or retail industry is a plus.
• Excellent organizational and communication skills, with the ability to multitask in a fast-paced environment.
• Hands-on experience with A/B testing, personalization, and conversion rate optimization.
• Strong analytical skills with experience in reporting and data analysis.
• 10+ years in marketing, with at least 5 years in a leadership role.
• BS/BA Degree in Marketing, Public Relations, Project Management, or Business.

WHERE YOU’LL WORK

HYBRID – The Best of Both Worlds

Work on-site and remotely, spending a few days a week in our office for collaboration and in-person engagement, with flexibility to work from home on other days. Join team members in the spacious Quad for lunch or wellness activities. Employees are expected to be available during core business hours. Company computer provided.

PLENTY OF BENEFITS TOO

UA Brands offers a comprehensive benefits package that can be customized to meet your health and financial needs, including:

• Medical and Pharmacy Coverage
• Dental and Vision Coverage
• Life/AD&D Insurance
• Employee Assistance Program
• Extensive 401(k) with company matching
• Paid Family Leave
• Disability Insurance
• Additional insurance options
• Auto, Legal, and Pet Insurance
• Holiday Pay, Paid Time Off, Volunteer Time Off
• Employee Discount, Referral Program, Free Parking
• Social Activities and Events

UA IS AN EQUAL OPPORTUNITY EMPLOYER

We believe in diversity and equal opportunity. Employment decisions are based on merit, qualifications, and abilities. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or other protected characteristics. Reasonable accommodations will be provided for qualified individuals with disabilities.

We are a Drug-Free Workplace.