Director, E-Commerce & DTC

1440 Foods Manufacturing; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company in the nutrition sector seeks an experienced Director of E-Commerce to spearhead its Amazon and Direct-to-Consumer channels. Key responsibilities include strategy execution, analytics, and cross-functional leadership aimed at boosting revenue and enhancing customer experience. The ideal candidate has 8–12 years of relevant expertise, proficient in managing digital marketing efforts and understanding market dynamics.

Qualifications

• 8–12 years of experience in e-commerce and digital marketing.
• Strong command of digital performance tools and analytics.
• Experience in managing Amazon and DTC channels.

Responsibilities

• Define strategy for Amazon and DTC e-commerce channels.
• Oversee marketplace operations and product listings.
• Use analytics for performance data and strategic decisions.

Skills

E-commerce

Digital Marketing

Amazon Seller Central

Analytics

SEO

Financial Acumen

CRM

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Amazon Vendor Central

Shopify

GA4

Job description

Our Business:

At 1440 Foods, we’re on a mission to energize people to unleash their full potential with a portfolio of great-tasting, high-protein snacks and supplements. Our brands—Pure Protein, Body Fortress, MET-Rx, and FITCrunch, make better nutrition accessible, enjoyable, and part of an active lifestyle.

As a fast-growing sports and active nutrition company, we are shaping the future of health and wellness in CPG. If you’re looking to make a big impact in a high-growth, entrepreneurial environment, we’d love to have you on board!

Job Details:

We are seeking an experienced and strategic Director of E-Commerce to lead and scale our Amazon and Direct-to-Consumer (DTC) channels. This senior-level role will be responsible for setting the long-term vision, driving digital revenue growth, and overseeing all aspects of the e-commerce ecosystem, including platform operations, marketing strategy, customer experience, and analytics.

The ideal candidate brings a deep understanding of both Amazon and DTC, has a proven track record of driving performance at scale, and thrives in a collaborative, fast-paced environment.

Job Responsibilities:

Strategy & Leadership:

• Define and execute the strategic roadmap for Amazon and DTC e-commerce channels aligned with overall business goals and growth targets.
• Own full P&L responsibility for Amazon and DTC platforms, optimizing for revenue, margin, and operational efficiency.
• Serve as the internal expert on Amazon trends, algorithm changes, and best practices—ensuring proactive adaptation and continued sales acceleration.
• Monitor competitive landscape and market dynamics to maintain a strong advantage.

Channel Management:

• Oversee marketplace and e-commerce operations including product listings, SEO/SEM, content strategy, customer acquisition, advertising campaigns, promotions, and retention programs.

• Manage relationships with key online retail partners (e.g., Amazon, Walmart.com, Target.com).
• Coordinate with third-party fulfillment providers and logistics teams to ensure timely delivery and customer satisfaction.
• Use data-driven insights to inform strategy and improve forecasting and demand planning.

Analytics & Reporting:

• Leverage advanced analytics to interpret performance data, customer behavior, and market trends to inform strategic decisions and unlock growth opportunities.

Cross-functional Leadership:

• Lead and mentor cross-functional teams and external agency partners across marketing, operations, and customer experience.
• Collaborate with supply chain, finance, and product teams to ensure accurate forecasting, inventory management, and fulfillment execution.
• Present regular performance updates and strategic plans to executive leadership.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 8–12 years of experience in e-commerce, digital marketing, or retail overseeing both Amazon and DTC channels.
• Strong command of Amazon Seller and/or Vendor Central, Shopify, analytics platforms (e.g., GA4, Looker, or similar), and digital performance tools.
• Deep understanding of digital marketing levers including SEO, paid media (Amazon Ads, Google, Meta), CRM, and affiliate.
• Strong financial acumen and experience managing budgets and forecasting revenue.