Director, DTC Site Operations — Launch & Experience

Hasbro; Renton (WA); Hybrid; USD 155,000 - 233,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well‑being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro and Wizards of the Coast are seeking a Site Operations Director to partner with Business, Marketing, and Brand teams to turn product lineups into standout on-site moments.

The role is hybrid with three days per week in Renton, WA, and requires leading teams that create storefront pages, optimize content, and deliver updates on schedule while maintaining brand consistency across multiple DTC properties.

Qualifications

• 8+ years of operational or ecommerce experience in DTC, digital media, entertainment, or consumer brands.
• Experience turning brand strategy into digital execution across PDPs, homepages, landing pages, site content.
• Experience building intake and delivery processes for digital storefronts.
• Strong ability to spot process gaps, automate manual work, and set SLAs.

Responsibilities

• Build and grow a team that creates storefront pages and keeps site content sharp and on-brand across multiple DTC properties.
• Plan execution and capacity against business plans, and make sharp trade-off calls when priorities compete.
• Lead the launch execution calendar and deliver every update on time and consistently.
• Transform brand-provided copy and assets into site-specific content and graphics.
• Catch launch risks early, own problem-solving, and keep partners informed.

Skills

Operational experience

Ecommerce

Brand strategy

Mobile-first design

A/B testing

Cross-functional leadership

Escalation management

Data-driven decision making

Tools

Salesforce Commerce Cloud

CMS

Job description

Hasbro and Wizards of the Coast are seeking a Site Operations Director to partner with Business, Marketing, and Brand teams to turn product lineups into standout on-site moments.

The role is hybrid with three days per week in Renton, WA, and requires leading teams that create storefront pages, optimize content, and deliver updates on schedule while maintaining brand consistency across multiple DTC properties.