Director, DTC & Digital Commerce

Midea; Parsippany-Troy Hills (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Midea America Corp. seeks a Manager, DTC & Digital Commerce to own the end-to-end DTC strategy, product assortment, revenue growth, profitability, digital merchandising, CRM, and analytics across the direct-to-consumer business.

You will collaborate with Marketing, Product, IT, Finance, Supply Chain, and Legal to translate business strategy into scalable capabilities, optimize conversion, and drive customer acquisition and retention in the U.S. market.

Qualifications

• Bachelor’s degree required; MBA or related advanced degree preferred.
• 5+ years in direct-to-consumer (DTC) e-commerce, digital marketing, or online business operations.
• Strong cross-functional collaboration, strategic thinking, and executive reporting skills.
• Deep technical proficiency in digital ecosystems, enterprise commerce platforms, digital merchandising, conversion optimization, CRM/lifecycle marketing, and analytics.

Responsibilities

• Drive the DTC commerce strategy and roadmap for revenue growth and profitability.
• Develop annual and quarterly plans, KPIs, and growth initiatives.
• Lead Shopify roadmap and end-to-end digital customer journey.
• Collaborate with Marketing, Product, IT, Finance, Supply Chain, and Legal to align initiatives.

Skills

DTC e-commerce

Digital Marketing

Cross-functional Collaboration

Executive Reporting

Analytics

CRM / Lifecycle Marketing

AI / Automation

Product Strategy

Education

Bachelor’s degree

MBA or related advanced degree

Tools

GA4

Klaviyo

Shopify

Google Shopping

CRM Platforms

Job description

Midea America Corp. seeks a Manager, DTC & Digital Commerce to own the end-to-end DTC strategy, product assortment, revenue growth, profitability, digital merchandising, CRM, and analytics across the direct-to-consumer business.

You will collaborate with Marketing, Product, IT, Finance, Supply Chain, and Legal to translate business strategy into scalable capabilities, optimize conversion, and drive customer acquisition and retention in the U.S. market.