Director, Dispensed Sales – Convenience Retail

Bodyarmor; Plano (TX); On-site; USD 141,000 - 165,000; Full time

Job summary

The Coca-Cola Company in Plano, TX, is seeking a results-driven Director, Dispensed Sales for convenience retail. You will lead the dispensed beverage portfolio across thousands of outlets, shaping strategy with franchise partners and Coca‑Cola teams to drive volume, revenue, and share growth.

The role requires strong strategic thinking, financial acumen, and contract negotiation skills, plus 10+ years in national sales leadership within beverage or CPG.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Proven national sales leadership in beverage, retail, or CPG industries.
• Minimum of 10 years of commercial experience with direct customer management and cross-functional responsibilities.
• Experience managing complex contract negotiations and investment planning.

Responsibilities

• Lead dispensed business strategy for convenience retail and franchise networks.
• Own joint business planning and activation calendars with customers.
• Negotiate and manage contracts, performance standards, and investments.
• Drive commercial performance with budgets and ROI-focused investments.
• Strengthen partnerships with senior convenience retailers and distributors.
• Activate innovation projects from concept to in-outlet execution.
• Coordinate with Marketing, Supply Chain, Finance, and Operations to align plans.

Skills

Strategic thinking

Financial acumen

CRM tools

Stakeholder engagement

Communication

Leadership

Cross-functional collaboration

Negotiation

Education

Bachelor’s degree

MBA

Tools

CRM proficiency

Job description

The Coca-Cola Company in Plano, TX, is seeking a results-driven Director, Dispensed Sales for convenience retail. You will lead the dispensed beverage portfolio across thousands of outlets, shaping strategy with franchise partners and Coca‑Cola teams to drive volume, revenue, and share growth.

The role requires strong strategic thinking, financial acumen, and contract negotiation skills, plus 10+ years in national sales leadership within beverage or CPG.