Sales Director

Coca-Cola Beverages Florida, LLC; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Coke Florida is seeking a Director of Sales based in Brevard to lead sales execution across local, regional, and national accounts, including Merchandising. You will drive revenue, gross profit, and volume, and ensure alignment with customer expectations and marketing plans.

The role requires 5+ years of sales management, strong communication and organizational skills, and proven leadership in a matrix organization within the CPG sector. Local CMA selling experience is a plus.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of sales management experience leading a sales team.
• Proven Multi-channel experience.
• Excellent Communication and Organizational Skills.
• The ideal candidate will be a proven CPG sales leader dealing directly with Operations VPs.
• Local CMA selling experience.
• Passionate, results-oriented, collaborative, self-motivated, and have a strong work ethic.
• Proven leader who is able to effectively lead and motivate his/her direct team while also building relationships and working effectively in a matrix organization. Change agent who thrives in a fast paced, ever-changing environment.
• 5+ years of Direct Store Delivery (DSD) and Beverage category experience preferred.

Responsibilities

• People Management: identify and develop core talent; lead and empower the sales and merchandising teams.
• Develop and coach the sales team to deliver revenue, gross profit and volume objectives.
• Foster a learning culture across the organization.

Skills

Multi-channel experience

CPG sales leadership

Team leadership

Communication skills

Organizational skills

Change agent mindset

Education

Bachelor's degree or equivalent experience

Job description

Coke Florida is looking for a Director of Sales based out of our Brevard location.

What You Will Do:

As a Coke Florida Director of Sales, you will be responsible for sales execution in all local, regional and national large and small store home market accounts as well as Merchandising. Responsible for the execution of all sales priorities, e.g., RED, SMO, Merchandising Optimization. Manage merchandising expectations ensure alignment with CCBF and customer expectations.

Roles and Responsibilities:

People Management

• Responsible for identifying and developing core talent, including stewarding the People Development Forum for the Large and Small Store selling organization and Merchandising Team.
• Lead, Develop, and effectively delegate/empower the sales team to deliver sales revenue, gross profit and volume objectives.
• Coach and develop the team of direct reports while ensuring a culture of learning and development exists throughout the organization.

Customer Management

• Responsible for relationships with large and small home market accounts serving as the connection point with the VP level of store operations as well as some region/district level relationships.
• Responsible for relationship with Customer teams and Sales operations teams
• Accountable for selling in and adherence to calendar marketing agreements. Provide feedback to the national customer teams.
• Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership COE.
• Small store sales include deal negotiations.

Supply Chain

• Drives collaboration between supply chain and field sales execution including sales / delivery route planning. Serves as key enabler for Supply Chain initiatives.
• Ensure accurate forecasting of revenue, volume, sales and merchandising sales expenses and POS material requirements.

Community & Government Relations

• Represent Company in local government / community forums, as needed, on issues that impact our business.
• Provide inspirational leadership and ensure execution of all engagement initiatives (e.g., Town Halls) across the organization to drive strong employee engagement.
• Host customer events that help align us better with the customer

For this role, you will need:

• Bachelor's degree or equivalent experience
• 5+ years of sales management experience leading a sales team
• Proven Multi-channel experience
• Excellent Communication and Organizational Skills
• The ideal candidate will be a proven CPG sales leader dealing directly with Operations VPs
• Local CMA selling experience
• Passionate, results-oriented, collaborative, self-motivated, and have a strong work ethic
• Proven leader who is able to effectively lead and motivate his/her direct team while also building relationships and working effectively in a matrix organization. Change agent who thrives in a fast paced, ever-changing environment

Additional qualifications that will make you successful in this role:

• 5+ years of Direct Store Delivery (DSD) and Beverage category experience preferred