Digital Director: Social Strategy & Brand Activation

M Booth; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health care

401(k)

Paid holidays

Unlimited PTO

Well-being programs

Commuter benefits

Job summary

M Booth in New York City is seeking a Digital Director to lead the Consumer Lifestyle practice on social and digital campaigns. You will guide strategy, mentor a diverse team, and drive breakthrough work across food/bev, home, travel, and wine sectors.

You'll own client relationships, present campaign ideas and insights, and collaborate with creative, digital, and media teams to deliver platform-specific programs that resonate with online audiences.

Qualifications

• 6+ years of digital and social media experience in an agency or in-house setting.
• Experience driving a brand’s social media and content strategy.
• Experience overseeing the social media content production process with creative teams.

Responsibilities

• Develop and execute integrated social strategies aligned with business goals.
• Build tailored digital and social playbooks combining earned and organic strategies.
• Translate trends into brand activations for Lifestyle campaigns.
• Collaborate with creative, digital, and media teams on platform-specific campaigns.
• Lead day-to-day client communications and provide strategic counsel.
• Mentor and inspire team members to drive innovation.
• Partner with vendors to ensure campaign execution.
• Oversee community management and brand voice across channels.
• Present ideas and results in meetings and emails.

Skills

Social strategy

Influencer marketing

Client leadership

Digital campaigns

Team mentorship

Project management

Job description

M Booth in New York City is seeking a Digital Director to lead the Consumer Lifestyle practice on social and digital campaigns. You will guide strategy, mentor a diverse team, and drive breakthrough work across food/bev, home, travel, and wine sectors.

You'll own client relationships, present campaign ideas and insights, and collaborate with creative, digital, and media teams to deliver platform-specific programs that resonate with online audiences.