Director, Digital - Consumer Lifestyle

twentysix; New York (NY); Hybrid; GBP 79,000 - 100,000; Full time

Benefits offered by this job

Healthcare and wellness plans

401(k) and FSAs

Paid holidays and unlimited PTO

Hybrid work in NYC

Job summary

M Booth & Associates is hiring a Digital Director for the Consumer Lifestyle Team in New York. You will lead social strategies, influencer programs, and cross-functional campaigns spanning PR, influencer and digital work.

The role requires 6+ years of digital and social media experience in agency or in-house settings, with strong client leadership and a talent for mentorship. The position emphasizes hybrid work in the NYC hub and collaborates with creative, digital, and media teams.

Qualifications

• The job requires 6+ years of experience in digital and social media, in an agency setting or in-house.
• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks.
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots.
• Strong understanding of social media measurement and tying results to client/business goals.
• Experience overseeing influencer marketing programs/campaigns.
• Experience overseeing paid social programs.
• Experience managing digital initiatives such as web/app development, CRM, and emerging tech.

Responsibilities

• Develop and execute integrated social strategies aligned with business goals.
• Build tailored digital and social playbooks with paid, earned, and organic strategies.
• Stay updated on social trends and translate memes into brand activations.
• Collaborate with creative, digital, and media teams on platform-specific campaigns.
• Inform influencer marketing efforts and build authentic partnerships.
• Lead day-to-day client leadership and provide strategic counsel.
• Mentor and inspire team members; oversee vendor partnerships and community management.
• Develop and monitor KPIs; lead real-time reporting and optimize campaigns.

Skills

6+ years exp social media

Social media strategy

Influencer marketing

Paid social

Content production oversight

Digital initiatives

Communication skills

Project management

Job description

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We have an immediate opening for a Digital Director to join our Consumer Lifestyle Team. We believe in creativity and thoughtful strategy with the ability to be both nimble and intentional to deliver exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle and CPG space, supporting breakthrough marketing efforts on a team that blends PR, influencer and digital work.

What You’ll Do:

As **Director, Digital **you will support its rapidly growing Lifestyle practice working on a range of consumer brands ranging within the food/beverage, home, travel, and wine/spirits sectors. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients.

Social-First Strategy & Execution

• Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.

• Build tailored digital and social playbooks that combine paid, earned, and organic strategies, ensuring brands show up authentically.

• Stay obsessed with social trends—from TikTok sounds to Instagram aesthetics—and translate memes, moments, and behaviors into meaningful brand activations.

• Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.

• Inform influencer marketing efforts, partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.

Client Leadership

• Serve as day-to-day client lead on all things social, not only answering incoming communications but anticipating needs

• Provide counsel to clients on staying culturally relevant and platform-optimized.

• Be visible to clients, presenting campaign ideas, strategic recommendations, and performance insights in meetings, emails, or on-camera.

Collaboration & Team Leadership

• Mentor and inspire team members, fostering innovation and growth across the department.

• Partner with third-party vendors to ensure seamless execution of campaigns.

• Oversee community management strategies, guiding the tone of brand responses to keep conversations relevant and engaging.

• Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.

Performance Monitoring & Reporting

• Establish KPIs and measurement frameworks to evaluate campaign success across platforms.

• Lead real-time reporting during campaigns, providing actionable insights to optimize performance mid-flight.

• Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.

What You’ll Bring

The job requires:

• 6+ years of experience working in digital and social media, in an agency setting or in-house

• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks

• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots

• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results

• Has experience overseeing influencer marketing programs/campaigns

• Has experience overseeing paid social programs

• Experience managing digital initiatives preferred. Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing

• Strong understanding of how digital and social media fit into the broader marketing mix

• Excellent written, verbal communication and presentation skills

• Excels at client service and providing strategic, thoughtful counsel

• A great manager, good mentor and an organized, communicative project leader

• Good at time and project management

• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed

• Can stay centered and work effectively in a fast-moving environment

What We’ll Bring

Here are a few highlights of our benefits offerings as an M Boother:

• A workplace that’s alive with courage, ideas, respect and humanity

• Professional growth and development programs to help advance your career

• Comprehensive health care and wellness plans for your entire family

• A 401(k) Savings Plan and Flexible Spending Accounts

• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits

• Salary: $106,000 – $135,000/year

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: New York office

Our Flexible Work Policy:

*We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. *

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.