Director, Digital PR

Wpromote; El Segundo (CA); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Wpromote in California is seeking a senior leader to manage a growing Digital PR team for enterprise clients. You will mentor, guide strategy, and ensure campaigns deliver measurable earned media results aligned with client business goals.

You will partner with Creative, Analytics, Content Marketing, and Sales to shape campaigns, develop data-driven studies, and present insights on KPI trends. You will stay ahead of AI-driven discovery and evolving SEO, ensuring best practices are reflected in

Competenze

• 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
• Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
• 2+ years of people management experience leading and coaching a high-performing team
• Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
• Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
• Demonstrated ability to lead outreach and placement strategy to improve earned media performance
• Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
• Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
• Strong communication skills, both verbal and written
• Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio

Mansioni

• Lead and mentor a team of Digital PR Managers with ongoing feedback and annual performance reviews.
• Direct Digital PR strategy and campaigns, including concept pitches, data-led studies, expert commentary, and content syndication for enterprise clients.
• Educate clients on Digital PR value and translate KPIs into insights aligned with marketing and business goals.
• Act as Digital PR SME in onboarding, sales calls, and internal training.
• Grow the program and apply best practices for earned media and evolving AI-driven discovery.
• Track KPIs and monitor team performance.
• Maintain and update internal training programs.
• Collaborate with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, priorities, performance, and opportunities.
• Develop campaign concepts, data study frameworks, and outreach best practices.
• Shape how earned placements and expert commentary build brand authority amid AI-enabled discovery trends.

Conoscenze

Digital PR strategy

Team leadership

Campaign concepting

Data-led storytelling

Outreach strategy

Strumenti

Pitchbox

Google Analytics

Looker Studio

Cision

Ahrefs

Descrizione del lavoro

You Will Be

• Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews

• Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for a limited number of enterprise-level clients

• Educating clients on the role and value of Digital PR, setting clear expectations, and translating campaign KPIs into insights tied to their broader marketing and business goals.

• Serving as the agency's Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training

• Growing the program and ensuring all efforts reflect current best practices for earned media and evolving search and AI discovery behavior

• Tracking Digital PR KPIs and monitoring the performance of the team

• Maintaining and updating internal training programs

• Collaborating with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and outline improvement opportunities

• Developing campaign concepts, data study frameworks, and outreach best practices for internal and external use

• Shaping how the team's earned placements and expert commentary build brand authority for clients as LLMs and AI platforms change how audiences discover and trust information

You Must Have

• 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment

• Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.

• 2+ years of people management experience leading and coaching a high-performing team

• Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out

• Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs

• Demonstrated ability to lead outreach and placement strategy to improve earned media performance

• Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision

• Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority

• Strong communication skills, both verbal and written

• Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio