Digital PR Executive

The Media Image; United States; Remote; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing agency in the UK seeks a Digital PR Executive to manage comprehensive PR campaigns across various sectors including sports and lifestyle. The ideal candidate will have at least one year of agency experience, a Bachelor's degree, and a strong grasp of the US media landscape. This role requires excellent communication skills and an ability to deliver impactful campaigns in a fast-paced environment. High competency in data interpretation and knowledge of PR tools like Muck Rack and Roxhill is essential.

Qualifications

• Bachelor's degree in communication, marketing, or relevant field required.
• 1 year of experience in Digital PR in an agency environment.
• Strong understanding of the US media landscape and news cycle.

Responsibilities

• Deliver end-to-end Digital PR campaigns using various tactics.
• Build and maintain high-quality media lists.
• Write personalized pitch emails for media outreach.
• Analyze data to create compelling PR stories.

Skills

Media outreach experience

Data interpretation

Campaign management

SEO principles knowledge

Strong English communication

Education

2:1 Bachelor’s Degree or equivalent

Tools

Muck Rack

Roxhill

Job description

The Media Image is an award-winning, independent global digital marketing agency. We deliver full-funnel, data-driven results for a wide range of clients in sectors like e-commerce, finance, and beauty across the US, UK, and EMEA. Valuing proactive partnerships and authenticity, we disrupt the market with our unique approach.

About the Role

We’re looking for a proactive, highly organized Digital PR Executive with proven experience in earned media outreach and a deep understanding of the US media landscape. This is a varied, fast-paced role suited to a natural storyteller who can take full ownership of the Digital PR process, from ideation and data interpretation to coverage tracking and reporting. You will be comfortable working across multiple clients and sectors simultaneously (including sports, iGaming, and lifestyle), maintaining a calm, effective approach while delivering high-impact campaigns in a fast-moving environment.

Key Responsibilities

• Deliver end-to-end Digital PR campaigns across a range of tactics, including data-led studies, reactive PR, newsjacking, and always-on outreach
• Build and maintain high-quality, targeted media lists using tools such as Muck Rack, Roxhill, or similar platforms
• Research trends, breaking news, and cultural moments to identify timely, relevant story angles
• Write persuasive, personalized pitch emails tailored to individual journalists and publications
• Create and shape content that supports campaigns, including press materials, reactive commentary, and data-driven narratives
• Source, analyze, and interpret data, turning insights into stories that resonate with journalists and audiences
• Track campaign performance, success rates, and live coverage, providing clear reporting and learnings
• Re-angle and adapt stories for different media hooks, verticals, and outlets
• Collaborate with link building teams when required, including supporting off-page SEO activity such as link building and publisher management

Role Requirements

• 2:1 Bachelor’s Degree or location equivalent from an internationally-recognised university
• 1 yr experience in Digital PR related role in an Agency
• A solid understanding of Digital PR, and various tactics to earn media coverage
• Experience using media databases like Roxhill, Muckrack
• Comfortable working across multiple campaigns at once using a variety of PR tactics
• Experience and understanding of the US market & news cycle
• Proven successful earned media coverage for clients in the U.S.
• Interest in US Sports/iGaming
• Skills in sourcing link placement and managing publishers
• Experience with guest post outreach
• Negotiation with publishers for link placement
• Familiar with SEO principles (on-page, off-page, backlink strategy) to ensure effective link placements.

About You

• Thrive in a dynamic, remote environment.
• High competency in Excel, Word and PowerPoint.
• Take initiative.
• Problem-solving attitude.
• Willingness to learn.
• Strong English communication skills, written and verbal.