Director, Digital PR

Wpromote,-LLC-; Los Angeles, New York (CA, NY); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote seeks a Director of Digital PR to lead a growing team and craft data-led, enterprise Digital PR campaigns for B2B clients. You will guide strategy, mentor managers, and drive client relationships while adapting to evolving AI-driven discovery and search trends.

The role emphasizes building brand authority through compelling storytelling, outreach, and cross-functional collaboration with Analytics, Content Marketing, and Sales. Remote-first culture with US-wide opportunity.

Qualifications

• 6+ years of experience in Digital PR or earned media within a digital agency
• Experience leading Digital PR campaigns for B2B clients and storytelling around complex products
• 2+ years of people management experience leading a high-performing team
• Advanced knowledge of Pitchbox and using it end-to-end
• Experience building enterprise Digital PR campaigns with data-led studies and expert commentary
• Demonstrated ability to lead outreach and placement strategy to improve earned media
• Experience with SEO/PR tools like Profound, Ahrefs, SEMrush, and Cision
• Understanding of current/future digital trends, including LLMs/AI in discovery and brand authority
• Strong verbal/written communication skills
• Familiarity with reporting/visualization platforms like GA and Looker Studio

Responsibilities

• Lead and mentor a team of Digital PR Managers with ongoing feedback and performance reviews
• Direct Digital PR strategy and campaign execution, including concept pitching and data-led studies
• Educate clients on Digital PR value and translate KPIs into business insights
• Serve as the agency's Digital PR SME in client calls and internal training
• Grow the program while aligning with best practices for earned media and AI-driven discovery
• Track and report Digital PR KPIs and team performance
• Maintain and update internal training programs
• Collaborate with Creative, Analytics, Content Marketing, and Sales teams
• Develop campaign concepts, data-study frameworks, and outreach best practices
• Shape how earned placements build brand authority as platforms evolve with AI/LLMs

Skills

Digital PR

Campaign concepting

Outreach strategy

Team leadership

Client communication

Storytelling

Data-driven storytelling

Industry trend awareness

Cross-functional collaboration

Reporting & visualization

Tools

Pitchbox

Profound

Ahrefs

SEMrush

Cision

Google Analytics

Looker Studio

Job description

The Role

We are looking for a Director of Digital PR to join our growing team at Wpromote! Our ideal candidate has a passion for building strong client relationships, deep experience leading digital PR strategy for B2B brands and campaign execution, and the ability to lead, train, and grow a team. A successful candidate is a true earned media expert - someone with a strong point of view on campaign concepting and data-led storytelling, and a clear vision for building brand authority for clients as search and discovery evolve alongside LLMs and AI platforms.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• *Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $110,000 - $125,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

#LI-CZ

#LI-Remote

You Will Be

• Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews
• Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for a limited number of enterprise-level clients
• Educating clients on the role and value of Digital PR, setting clear expectations, and translating campaign KPIs into insights tied to their broader marketing and business goals.
• Serving as the agency's Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training
• Growing the program and ensuring all efforts reflect current best practices for earned media and evolving search and AI discovery behavior
• Tracking Digital PR KPIs and monitoring the performance of the team
• Maintaining and updating internal training programs
• Collaborating with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and outline improvement opportunities
• Developing campaign concepts, data study frameworks, and outreach best practices for internal and external use
• Shaping how the team's earned placements and expert commentary build brand authority for clients as LLMs and AI platforms change how audiences discover and trust information

You Must Have

• 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
• Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
• 2+ years of people management experience leading and coaching a high-performing team
• Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
• Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
• Demonstrated ability to lead outreach and placement strategy to improve earned media performance
• Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
• Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
• Strong communication skills, both verbal and written
• Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.