Director, Digital Marketing Strategy

Nestle; Solon (OH, IA); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player seeks a Director of Digital Marketing to lead comprehensive strategies that enhance customer engagement and drive revenue growth. This pivotal role involves overseeing e-commerce platforms and optimizing user experiences across digital channels. The ideal candidate will possess extensive experience in digital marketing, a proven track record in team leadership, and a passion for innovation. Join a collaborative environment where your strategic insights will shape the future of digital marketing in the foodservice industry. Embrace the opportunity to make a significant impact in a forward-thinking company that values creativity and growth.

Qualifications

• 15+ years of experience in digital marketing, with 5 years in leadership.
• Strong understanding of digital channels and e-commerce platforms.

Responsibilities

• Develop and execute digital marketing strategies for the B2B foodservice division.
• Lead a high-performing team and manage relationships with external partners.

Skills

Digital Marketing

E-commerce Strategy

Data Analysis

Team Leadership

Content Strategy

Customer Insights

UX/UI Principles

Communication Skills

Education

Bachelor's degree in Marketing

MBA

Tools

Google Analytics

Adobe Analytics

Content Management Systems

Product Information Management

Job description

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

Joining Nestle means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Position Summary:

The Director of Digital Marketing will be responsible for developing and implementing a comprehensive digital marketing strategy that encompasses ecommerce, content, design, and media, all aligned with our business objectives for the b2b foodservice division. This role will oversee the optimization of e-commerce platforms, enhance user experience across all digital owned and earned channels, and influence customer acquisition, retention, and revenue growth. The Director will lead a high-performing team of digital marketing experts, manage relationships with both external and internal agencies, and collaborate cross-functionally with global digital and e-commerce teams to ensure the integration and best practices of digital marketing initiatives across the business.

Key Reponsibilities:

Strategic Planning:

• Develop and execute a comprehensive digital marketing and ecommerce strategy tailored to b2b and food service industry, with a focus on acquisition, engagement, and retention. Ensure alignment with organizational goals and KPIs.
• Utilize research and analytics to build data driven storytelling and insights to deliver a customer first approach.
• Create and present strategic deliverables, such as personas, journey maps, value propositions, and roadmaps for improved customer experience.
• Manage the short-term deliverables and build a long-term vision to enhance user experience and streamline the ordering process of an ecommerce website.
• Stay at the forefront of digital trends and emerging technologies, identifying opportunities to innovate and enhance the customer experience in collaboration with Digital IT team.
• Communicate digital strategies, goals, and performance metrics to key stakeholders, including executive leadership, global/regional partners.
• Serve as a thought leader within the organization, and on distributor conversations driving digital transformation and innovation.
• Develop and manage the digital marketing budget, monitoring and optimizing spend across channels to maximize ROI and ensure efficient use of resources.

Team Development & Cross- functional Leadership:

• Lead, mentor, and grow a high-performing team of digital marketing professionals, fostering a collaborative and innovative environment.
• Manage relationships with external vendors, agencies, and partners to optimize marketing efforts.
• Work cross-functionally with Brand Marketing, IT, Operations, and Finance to ensure alignment of digital and ecommerce strategies.
• Remain knowledgeable of foodservice and b2b trends to ensure the organization is leveraging best practices and staying ahead of industry shifts.
• Act as a digital advocate, driving transformation and innovation within the organization and through collaboration with global and regional Nestle digital & ecommerce teams.

Digital Marketing, Websites & Campaigns:

• Oversee the creation and implementation of data-driven, integrated digital marketing campaigns to support multiple brands via our owned, retailer and distributor platforms.
• Build end to end customer experience driven marketing models that include marketing automation, data driven insights, social media, website and paid advertising.
• Ensure all digital marketing initiatives are compliant and of Nestle Global standards.
• Utilize customer insights and performance metrics to continuously refine and enhance the digital strategy

Digital Content:

• Collaborate with internal and external stakeholders to develop impactful content strategies (trend reports, webinars, email campaigns, videos, etc.) tailored to key customer journeys.
• Lead the digital shelf strategy and team to support enhanced best in class product information of the future, leveraging AI and automation.
• Support and enable design capabilities for internal customers.
  

Qualifications:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 15+ years of progressive experience in digital marketing, e-commerce, or a similar field, with at least 5 years in a leadership role.
• Proven success in digital media and e-commerce strategy execution.
• Strong understanding of digital marketing channels, e-commerce platforms, and web/mobile development.
• Proficient in content syndication tools, PIM (Product Information Management), CMS (Content Management Systems), and digital experience platforms (DXPs)
• Strong understanding of UX/UI principles and experience optimizing digital experiences for B2B customers, particularly in a service-oriented and eCommerce context
• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) and using data to drive insights and performance optimization for both products and services
• Strong analytical skills, with the ability to translate data into meaningful insights via strategic story telling.
• Strong leadership skills with experience in building and mentoring high-performing teams.
• Superior communication skills and the ability to influence at all levels of the organization.
• Knowledge of the foodservice industry or b2b is a plus but not necessary
  

Requisition ID:347233

#LI-MF1

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.