Director, Digital Marketing, CRM & Performance

Fernway; New York (NY); Sur place; USD 120 000 - 125 000; Plein temps

Avantages offerts par ce poste

13 paid holidays

3 weeks PTO

Health, dental, vision insurance

401(k) with match

Résumé du poste

Fernway in New York, NY seeks a Director of Marketing – Digital, CRM & Performance to lead the digital marketing ecosystem across owned channels, CRM, and paid advertising. You will drive consumer engagement, strengthen relationships, and deliver measurable business results through integrated strategies.

You will oversee the website, CRM platform, and performance marketing investments, leading a team and coordinating with cross-functional partners to translate strategy into compelling consumer

Qualifications

• 7+ years of progressive experience in digital marketing, CRM, or performance marketing.
• Experience leading teams and managing integrated marketing programs.
• Strong working knowledge of CRM platforms, preferably HubSpot, including segmentation and marketing automation.

Responsabilités

• Lead integrated digital marketing strategy across owned channels, CRM, and paid advertising.
• Develop and execute digital initiatives to increase brand awareness, engagement, acquisition, and retention.
• Oversee CRM strategy, including segmentation, communications, and lifecycle marketing.

Connaissances

Digital marketing

CRM

Performance marketing

Team leadership

Budget management

Outils

HubSpot

Google Analytics

WordPress

Shopify

Google Tag Manager

Description du poste

Fernway in New York, NY seeks a Director of Marketing – Digital, CRM & Performance to lead the digital marketing ecosystem across owned channels, CRM, and paid advertising. You will drive consumer engagement, strengthen relationships, and deliver measurable business results through integrated strategies.

You will oversee the website, CRM platform, and performance marketing investments, leading a team and coordinating with cross-functional partners to translate strategy into compelling consumer