Digital Marketing Leader - Hybrid, Growth & ROI

The Faulkner Organization; Trevose (PA); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Faulkner Automotive Group seeks a Digital Marketing Manager to lead digital marketing performance across paid media, websites, and partner channels. The role blends strategic leadership with hands-on execution and partner management to translate marketing efforts into measurable business outcomes.

This position drives digital retailing initiatives, improves website conversion, and optimizes the customer journey from online engagement to dealership interaction. Hybrid work in Trevose, PA.

Qualifications

• 5–8+ years in digital or performance marketing.
• Experience managing external agencies with accountability for results.
• Automotive, retail, or high-volume lead generation preferred.
• Experience mentoring team members.

Responsibilities

• Lead digital marketing strategies across paid media and platforms.
• Oversee external advertising partners and vendors.
• Improve website performance, UX, and lead conversion.
• Advance digital retailing initiatives from online to offline.
• Analyze data and provide ROI-driven recommendations.
• Set performance expectations for campaigns and partners.
• Manage and mentor two direct reports.
• Collaborate with dealership leadership to align marketing with sales.

Skills

Strategic mindset

Data-driven decisions

Digital advertising

Lead generation

Conversion optimization

Analytics & reporting

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Roadster

Dealer.com

OEM platforms

CDK VinSolutions

Google Analytics 4

Google Tag Manager

Tableau

Iterable/SFMC

Google Ads

Meta Ads

Lead management tools

Microsoft Office Suite

Job description

Faulkner Automotive Group seeks a Digital Marketing Manager to lead digital marketing performance across paid media, websites, and partner channels. The role blends strategic leadership with hands-on execution and partner management to translate marketing efforts into measurable business outcomes.

This position drives digital retailing initiatives, improves website conversion, and optimizes the customer journey from online engagement to dealership interaction. Hybrid work in Trevose, PA.