Digital Growth Manager - Performance & Retail Media

Force Factor; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

Force Factor is seeking a Digital Marketing Manager to own the digital business for select sub-brands, driving growth across eCommerce and retail channels. You will oversee media investments, optimize paid and organic visibility, and work cross-functionally with Creative, Sales, and eCommerce to maximize long-term profitability.

You will run tests, monitor performance, and translate insights into actionable strategies, owning portfolio forecasts and partner relationships in a fast-paced,

Qualifications

• Bachelor’s degree in a relevant field.
• 4–6 years of hands-on performance marketing and retail media.
• Experience in CPG, wellness or high-velocity consumer category.
• Fluency across Amazon Ads, Walmart Connect, Meta Ads Manager, STV/CTV.
• Strong commercial instincts and Excel-driven analysis.

Responsibilities

• Own growth strategy and digital business performance for assigned product portfolios across eCommerce and retail.
• Manage media strategy and performance across Amazon Ads, Walmart Connect, Meta, STV and other channels.
• Develop and analyze upper-funnel demand generation across STV and paid social.
• Diagnose portfolio performance and translate findings into growth strategies.
• Evaluate media with a total-business and incrementality lens.
• Design and evaluate rigorous tests across media and channel mix.
• Translate analyses into decision-ready recommendations for senior leadership.
• Maintain strong retail media partner relationships and forecast accuracy.

Skills

Performance marketing

Retail media

Data analysis

Excel proficiency

Strategic thinking

Strong communication

Ownership

Ambiguity tolerance

Fast learner

Education

Bachelor’s degree in Marketing, Data Analytics or related field

Tools

Amazon Ads

Walmart Connect

Meta Ads Manager

STV/CTV

Amazon DSP

Job description

Force Factor is seeking a Digital Marketing Manager to own the digital business for select sub-brands, driving growth across eCommerce and retail channels. You will oversee media investments, optimize paid and organic visibility, and work cross-functionally with Creative, Sales, and eCommerce to maximize long-term profitability.

You will run tests, monitor performance, and translate insights into actionable strategies, owning portfolio forecasts and partner relationships in a fast-paced,