Growth-Focused Digital Marketing Architect (CRM & Paid Media)

Fabuwood; Newark (NJ); Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Fabuwood in Newark, NJ is seeking a results-driven Digital Marketing Specialist to own and execute the company’s digital marketing programs across CRM, email, paid media, and other channels.

This hands-on role requires moving between strategy, execution, coordination, and analysis; you will manage day-to-day CRM and email activity in HubSpot, oversee paid advertising, collaborate with internal teams and partners, and translate performance data into clear recommendations.

Qualifikationen

• 3-5 years hands-on digital marketing across CRM/email, paid media, analytics, or related channels.
• Strong working knowledge of HubSpot or a comparable CRM and marketing automation platform.
• Experience managing or overseeing paid media campaigns and interpreting performance across major advertising platforms.
• Strong analytical skills with the ability to maintain scorecard metrics, build clear reports, identify meaningful insights, and recommend next steps.
• Excellent project-management, organizational, and follow-through skills, with the ability to manage multiple priorities in a fast-paced environment.

Aufgaben

• Own the day-to-day CRM and email marketing program in HubSpot.
• Plan, build, test, schedule, and deploy email campaigns, including newsletters, product communications, promotions, onboarding, nurture, and re-engagement programs.
• Manage audience segmentation, lists, workflows, automation, personalization, lead routing, and lifecycle stages.
• Monitor deliverability, engagement, conversions, list health, and campaign performance; use testing and analysis to continuously improve results.
• Lead day-to-day management and oversight of paid digital media across channels and partners.
• Review performance and make recommendations to improve efficiency, lead quality, and ROAS.
• Own the digital marketing metrics on the scorecard; maintain dashboards and recurring reports.
• Translate data into insights and action plans for the Digital Marketing Manager and team.
• Collaborate with stakeholders and partners to improve tracking, attribution, data quality, and reporting consistency.
• Develop channel plans to support launches and campaigns; manage timelines, budgets, vendors, and deliverables.

Kenntnisse

CRM & email marketing

Analytics

Project management

Communication skills

Paid media

Tools

HubSpot

Google Analytics 4

Google Ads

Meta Ads Manager

Looker Studio

Jobbeschreibung

Fabuwood in Newark, NJ is seeking a results-driven Digital Marketing Specialist to own and execute the company’s digital marketing programs across CRM, email, paid media, and other channels.

This hands-on role requires moving between strategy, execution, coordination, and analysis; you will manage day-to-day CRM and email activity in HubSpot, oversee paid advertising, collaborate with internal teams and partners, and translate performance data into clear recommendations.