Director, Digital Marketing & AI‑Driven Growth

Volt Edu; Evanston (IL); Presencial; USD 102.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Tuition benefits

Wellness programs

Flexible work options

Descripción de la vacante

Northwestern University is seeking a Director of Digital Marketing to evolve Kellogg’s digital ecosystem, driving enrollment and brand strength amid AI-influenced changes and evolving student behavior. This role oversees paid, social, and analytics initiatives, translating strategy into future-ready programs for Kellogg.

The position requires 8+ years in digital marketing, strong leadership, budget management, and the ability to influence senior leadership with data-driven insights.

Formación

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of progressive experience in digital marketing with leadership and performance track record.
• Expertise in digital advertising, social media strategy, content marketing, and analytics.
• Proven ability to lead cross-functional teams and drive collaboration across departments.
• Experience managing budgets and optimizing digital marketing spend for maximum ROI.
• Strong ability to communicate complex digital strategies to senior leadership clearly and impactfully.

Responsabilidades

• Lead evolution of paid and social digital marketing strategy in response to platform shifts and AI-influenced discovery.
• Design and steward Kellogg’s paid and social digital ecosystem, aligning channel mix and investment pacing to performance needs.
• Translate digital risks and opportunities into clear recommendations and forward-looking roadmaps for senior leadership.
• Oversee performance and optimization across search, social, programmatic, and emerging channels.
• Lead organic and paid social media strategy across the portfolio; adapt to platform shifts and content trends.
• Support content and SEO strategy with cross-functional teams to ensure discoverability.
• Provide digital marketing direction to teams developing high-impact content and creative assets.
• Guide measurement and reporting ecosystem; advance analytics, attribution, and experimentation frameworks with AI-driven optimization.

Conocimientos

Digital marketing leadership

Team leadership

Analytics

Budget management

Strategic thinking

Communication to executives

Educación

Bachelor’s degree in marketing, business, communications, or related field

Herramientas

Google Analytics

Social media management tools

SEO tools

Descripción del empleo

Northwestern University is seeking a Director of Digital Marketing to evolve Kellogg’s digital ecosystem, driving enrollment and brand strength amid AI-influenced changes and evolving student behavior. This role oversees paid, social, and analytics initiatives, translating strategy into future-ready programs for Kellogg.

The position requires 8+ years in digital marketing, strong leadership, budget management, and the ability to influence senior leadership with data-driven insights.