Student Marketing Director — Social & In-Store Growth

Follett Corporation; Evanston (IL); Hybrid; USD 17,000 - 47,000; Part time

Benefits offered by this job

Remote work during breaks

Benefits package

Job summary

Follett Higher Education is seeking a Student Marketing Director at Northwestern University to lead local marketing on campus and via social media. You will drive traffic to campus stores through in-store and online campaigns, coordinate events, and collaborate with campus partners while managing content calendars and approvals.

The role is designed for a student (Sophomore/Junior) able to commit 20 hours per week, with remote work possible during school breaks.

Qualifications

• Applicants must be enrolled as students at the university where this position is being offered.
• Sophomore or Junior.
• Able to work 20 hours a week.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes the initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.

Responsibilities

• Lead local marketing tactics on campus, via in-store and social media, to drive traffic, awareness, and sales.
• Develop a local marketing calendar and execution plan around campus events.
• Collaborate with Campus Store Director/Manager and OTC marketing partners.
• Create social media content including copy, video, and photography; manage calendars and approvals.

Skills

Creative thinker

Self-starter

Verbal communication

Written communication

Organizational skills

Microsoft Office

Canva Pro

CapCut Pro

Tools

Canva Pro

CapCut Pro

Job description

Follett Higher Education is seeking a Student Marketing Director at Northwestern University to lead local marketing on campus and via social media. You will drive traffic to campus stores through in-store and online campaigns, coordinate events, and collaborate with campus partners while managing content calendars and approvals.

The role is designed for a student (Sophomore/Junior) able to commit 20 hours per week, with remote work possible during school breaks.